Welcome!

News Feed Item

Publishers Grow Visitor Relationships Beyond Ads With Admiral Transact

Admiral helps publishers establish new value exchanges with adblock users

NEW YORK, Nov. 14, 2017 /PRNewswire-iReach/ -- Admiral, the world's leading adblock recovery service announced today, exciting new upgrades to the company's Transact module. Admiral Transact is the industry's first fully-configurable Visitor Relationship Management (VRM) platform that enables publishers to interact with their adblock users with the goal of redefining the value of a visit.

Transact empowers publishers to leverage ad-free access to grow visitor relationships through offering adblock users a choice between whitelisting a site or agreeing to a specified value exchange. With the recent upgrade, publishers can now offer adblock users the option between whitelisting or engaging their brands across social media, from Twitter (follow) to YouTube (subscribe).

When Transact launched earlier this year, publishers could offer monetary and non-monetary value options for ad-free access. For example, they could engage adblock users and communicate the options of whitelisting or subscribing to the publisher's email newsletter in exchange for 7 days of ad-free access. The results exceeded expectations, recovering max-CPM revenue, and gained thousands of email sign-ups within the first week of launch. Since then, some creative publishers tested the waters with custom VRM offerings tailored to their KPIs, including charitable donations, sponsored sessions, and paid subscriptions.

"Admiral's team comes from a digital publishing background, so we understand that there's value to an audience beyond eyeballs for impressions" says Dan Rua, CEO. "Transact offers publishers the opportunity to grow visitor relationships, and new means to extract value from a portion of their traffic that they couldn't monetize before".  

The VRM strategy behind Transact is actually built on feedback from adblock users themselves. Admiral operates the industry's largest panel of adblock users, and conducts targeted surveys 24/7 to help publishers better serve this unique segment of visitor. According to Admiral's research*:  

  • It may come as a surprise that 76% of adblock users surveyed by Admiral agree that publishers have a right to monetize their content with advertising.
  • Approximately 63% say they'd be willing to offer alternative value ranging from newsletter subscriptions, social media engagement, taking a survey, downloading an app, to interacting with a select advertiser's campaign if it earned them an ad-free browsing experience.
  • More than 66% of adblock users surveyed said they would pay for a monthly subscription in lieu of seeing ads.

"Online publishing has been largely powered by an ad-supported business model that still funds most of free content we continue to enjoy today" states Rua. "However, it's evident that this model will need to evolve in order adapt to changes in consumer behavior as we move into the future. Admiral's platform helps online publishers address the immediate need to size and solve their adblock losses, and Transact is designed to help them explore new value exchanges and grow stronger relationships with their audience for years to come".

*Source: Admiral Engage Survey Results Q3 2017

ABOUT ADMIRAL

Admiral is the industry's leading analytics and revenue recovery platform, helping premier digital publishers size their adblocking challenges, engage their users, recover lost revenue, and strengthen relationships with their audiences. Admiral's Measure module is free for select publishers to size revenue losses down to the impression and dollar. Admiral's Engage, Recover, and Transact modules are available with a performance-priced guarantee: publishers only pay when revenue is recovered. As a result, more publishers trust Admiral products to size and solve their adblock losses than anyone else. Interested publishers and partners are encouraged to find out why at GetAdmiral.com.

Media Contact: Michael Yeon, Admiral, 7189139871, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Admiral

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to clos...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...