Blog Feed Post

4 Takeaways on the Future of Mobility

After extensive conversations on mobile strategy with leading analysts, it’s clear there are four key areas every organization needs to be thinking about.

The mobile market continues to grow, with 77% of Americans (and 92% of those between 18-29) owning a smartphone, and over 2.5 billion smartphone users forecast worldwide by next year. There is much to consider when developing a strategy for such a critical and massive market, especially one which changes so quickly.

As the concept of “mobile” evolves, you can no longer call yourself “mobile-first,” develop an app and assume you’ll be set for years—even if it was really a great app when you released it. Market trends and customer needs are always moving, and you need to be prepared for them. I’ve just wrapped up a series of conversations on mobile strategy with analysts from both Gartner and Forrester, and am convinced there are four areas worth focusing your strategy around in particular.

1. Mobile-First is not Enough

A “mobile-first approach” that revolves around creating a singular mobile experience is too narrow a view—after all, your customers are interacting with you from a wide number of devices. We’ve been talking for some time about the need to shift to a user-first model instead. In this model, the user’s preferred digital channel is supported fluidly, even as they move between devices and the augmented and physical world.

The user’s experience needs to be supported in new forms of interaction, not just a multitude of screens but also conversational, AR and VR, among others. The pull model, where we expect the user to come to the app, also needs to be replaced with a push model that eliminates the mundane work for the user and delivers information and insights exactly when the user needs to take action.

At this point, the mobile market has changed so much that there is a major possibility that the Gartner and Forrester analysis that focused on Mobility will broaden, and coverage of the standalone mobile market will cease to exist. You shouldn’t think about mobile in isolation anymore either.

2. Applications aren’t Enough Either

The world of applications is broad and not a little messy, with full-blown applications, apps, websites, portals and more falling generally under the category. These are all now beginning to blur, at least on the user-experience level, as well they should—the user doesn’t care how they’re accessing something, only about what they’re trying to accomplish.

Content has a big role to play too. Traditionally we in IT/development/marketing have been conditioned to think “I need a website, so I should get a CMS” or “I need an app, so I need a development tool or platform,” but content should not be siloed into one “application.” Content can be useful in many digital contexts, whether transactional or knowledge-based or anything else. This is driving the headless CMS concept.

Are you curious about whether you need a headless or a full featured CMS? Learn more in our on-demand webinar.

So what’s the new term for what we’re trying to talk about now? Terms like “applications” (enterprise software), “apps” (mobile app stores) and “digital experience” (marketing around modern customer experience) have their own distinct connotations. It will be interesting to see where we end up, but one thing is for sure, we (along with Gartner and Forrester) will certainly be talking about something different soon.

3. Cognitive and AI Technology is Now Everywhere

AI adoption is surging, and just as it’s changing things in the world of business and consumer experiences, it’s having a dramatic impact on IT and Application Development.

AI has always been on the fringe of IT as developers are responsible for the systems that generate the data to be analyzed. And IT resources are involved with the analytics team when it comes to preparing or loading data into a data lake. For the most part, however, data science expertise has been managed as a separate team.

That’s now changing. Organizations are beginning to treat AI as a natural extension of the digital experience, seamlessly integrating it within the operations of a company. This includes IT and Application Development.

This integration opens up the opportunity to deliver a new kind of cognitive-first experience, where analytical predictions aren’t just part of the experience, but are often driving it. Imagine if your Machine Learning model detects an anomaly, automatically analyzes it in terms of priority and impact, and determines an action is needed. It then fires an event that passes to another part of the digital experience. This could be a business rules engine that handles the action, or it could determine a human is needed and invoke a service to manage that, like a chat window. This could lead to fluid interactions across any number of mobile or conversational experiences.

4. Serverless Architecture is the Future Here

The cloud has become so prevalent that cloud support is more or less assumed. It’s no longer a differentiating factor, so organizations are moving on to the next hot topic that is—and that’s AI.

However, not all cloud implementations are equal. There is a huge difference between deploying a monolithic application (including Java programs where the monolith is the archive file) to cloud servers, and embracing a cloud-native approach. Yes, both will get you out of the data center business, but your compute costs, your ability to scale, and your agility in implementing small changes will be vastly different.

A could-native and serverless approach that utilizes microservices is needed to deliver the kind of results you need be competitive today. You can get these through major players like Amazon (AWS), Microsoft (Azure), Google (GCP) or IBM (IBM Cloud), but for most organizations that’s too difficult. It also ties you to one specific cloud, which is a problem for organizations that do business internationally, as different jurisdictions require different cloud options.

Remember the push model I referenced above? The serverless approach makes it easy to support that, as well as to create models for other new digital experiences like the IoT.

Making it All Easier

At Progress, our goal is to make all of this easier—for everyone. Modern cognitive-first mobility should be attainable for even an average-sized organization, and should be much simpler and quicker for advanced organizations to implement than a typical solution is today. Here are some of the ways we aim to make modern Application Development and IT better for you:

We see these as the key components in the cognitive apps of the future (and today). You can learn more about how you can build cognitive-first business applications here.

Read the original blog entry...

More Stories By Progress Blog

Progress offers the leading platform for developing and deploying mission-critical, cognitive-first business applications powered by machine learning and predictive analytics.

Latest Stories
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.