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Reign Sapphire Corp. to change Name to Reflect Expanded Business.

Reign Sapphire Corporation will Apply In-House Operational Efficiency to Now Four, Niche Direct to Consumer Custom Jewelry Brands

BEVERLY HILLS, CA -- (Marketwired) -- 11/20/17 -- Reign Sapphire Corp. (OTCQB: RGNP) ("Reign" or the "Company"), a direct-to-consumer, custom branded jewelry company, today announced that the Company will change its name to Reign Brands Corporation (OTCQB: RGNP).

The reasoning behind the board's decision to effect a name change was that the board believed that the name change would more accurately describe the expanded business of the Company from our previous sole focus on millennial targeted, sapphire jewelry.

The Company now wholly owns and operates 4 distinct niche brands:

1. Reign Sapphires: a millennial targeted, sapphire jewelry brand.

2. Coordinates Collection: customized and inscribed with location coordinates of life's special moments.

3. Le Bloc: classic customized jewelry.

4. ION Collection with Jen Selter: recently announced athleisure jewelry brand.

Reign Ventures is the company's joint venture platform for investment in, and development of, jewelry technology related products.

The Company's strategy is to use one in-house fulfillment, customer service and marketing apparatus for a number of distinct brands.

Further details on our business strategy may be found in our investor presentation, press releases and SEC filings.

About Reign Sapphire Corporation:
Reign Sapphire Corp. (OTCQB: RGNP) http://www.reignsc.com is a Beverly Hills-based, D2C branded and custom jewelry company with three niche brands: Reign Sapphires: ethically produced, millennial targeted sapphire jewelry, Coordinates Collection: custom jewelry, inscribed with location coordinates commemorating life's special moments, and Le Bloc: classic customized jewelry and recently announced athleisure jewelry brand ION Collection by Jen Selter.

Forward Looking Statements
This press release includes "forward-looking statements" within the meaning of the U.S. federal securities laws, which statements may include information regarding the plans, intentions, expectations, future financial performance, or future operating performance of Reign Sapphire Corporation ("Reign" or the "Company"). Forward-looking statements are based on the expectations, estimates, or projections of the Company's management as of the date of this press release. Although Reign's management believes these expectations, estimates, or projections to be reasonable as of the date of this presentation, forward-looking statements are inherently subject to significant business risks, economic and competitive uncertainties, or other contingencies, which could cause the Company's actual results or performance to differ materially from what may be expressed or implied in the forward-looking statements. Important factors that could cause Reign's actual results or performance to differ materially from the forward-looking statements include those set forth in the "Risk Factors" sections in the Company's filings with the Securities and Exchange Commission, including the risks set forth in the company's Annual Report on Form 10-K for the year ended December 31, 2016, which is available for viewing on the SEC's EDGAR website. These forward-looking statements speak only as of the date of this press release and, except as required by law, Reign specifically disclaims any obligation to update these forward-looking statements, even if new information becomes available in the future.

Investor and Media Inquiries:
Reign Sapphire Corporation
[email protected]
+1 (213) 457-3772

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