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Marketing to Millennials: Web Design and Internet Marketing Strategies That Appeal to the Most Digitally Active Consumer Group

LONG ISLAND, N.Y., Nov. 21, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top Long Island web design company within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate developers of innovative strategies that drive conversions for both startup and established clients of all industries. They are the "best of breed since 1998."

Millennials are tech savvy. When marketing to them online, it's not enough for businesses to simply have a website and a few social media platforms. Successfully competing for the millennial sale requires an exceptional web design and a customized internet marketing strategy.  Empathetic to the difficulties businesses face successfully marketing to Millennials, Lounge Lizard, a reputable website design, maintenance, and marketing company, shares several helpful strategies across two key areas: web design and internet marketing:

Use a responsive website design. Millennials consume information using a variety of devices. Therefore, any website hoping to target Millennials must be able to adapt to the device being used. This means a mobile-friendly design is a must. Websites that maintain a pleasing aesthetic and exceptional functionality across a variety of devices will be most successful.

Opt for custom web design. Millennials grew up with technology, so they are less likely to be impressed by a template website design. In fact, a website that is easily recognized as employing a template may be a turn off. For this reason, it is imperative that businesses opt for custom web design that's original and engaging. 

Employ a friendly brand voice. The era of stiff office professionalism and the hard sell is over as far as Millennials are concerned. To truly win the hearts of these savvy and creative young people, businesses need to be more informal. Any approach to engaging Millennials should involve speaking to them as distinctive individuals and showcasing the unique you. Businesses should also make sure their web design and webcopy provide a human experience. Don't be afraid to partner with a worthy cause and showcase your generosity. Millennials tend to prefer companies that connect meaningfully with the broader world.

Incorporate social media and video. Millennials are active on a number of social media platforms. Your web design and internet marketing strategy should include connections to social media. Of course, a picture can say a thousand words, so using videos in your marketing strategy is also an excellent idea. There is reason to believe videos will be the next big wave in internet content marketing.

Feature a live chat option on your website. Everyone likes to be treated as if they're the only person in the room and Millennials are no different. Including a live chat feature on your website as part of your web design allows visitors to quickly connect with a company representative. The opportunity to immediately have their questions and concerns addressed makes them feel special and that feeling can translate to sales.

Create a customized internet marketing strategy. Internet marketing involves several strategies, including but not limited to: social media marketing, blogging, email marketing, affiliate marketing, and search engine optimization. A customized plan hones in on the strategies that will produce results for your particular business and goals. However, it's difficult to be an expert in every area of internet marketing. Therefore, it's best to work with a professional marketing company who can devise a custom plan to promote your business and blow your competition out of the water.

About Lounge Lizard: Lounge Lizard Long Island Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard

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