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Why Amazon Web Services Is The Mother Of All Candy Stores

There’s an old joke from the Gates and Ballmer days at Microsoft:

There are only two kinds of people in this world: Microsoft customers and future Microsoft customers.

AWS re:Invent: Kids in a Candy Store

AWS re:Invent: Kids in a Candy Store

Yet while Microsoft CEO Satya Nadella has toned down this historic Microsoft arrogance, transforming the software giant with a ‘plays well with others’ reboot, today another software leader wants to be king of the playground: Amazon Web Services (AWS), the cloud effort from Amazon.com.

At the time of last fall’s massive re:Invent conference, I dinged the public cloud leader on its arrogance, as well as its complacency –characteristics common to undisputed market leaders.

At this year’s even more massive re:Invent, therefore, I sought to understand whether AWS was still struggling with these character flaws, or if it had made progress as an organization to overcome them.

Here’s my take.

Getting a Handle on AWS’s Scale

For a company who lives and breathes massive scale at a technical level, there is some irony in the fact that as an organization, AWS has also nailed impressive scale. In fact, everything about AWS is bigger than big – starting with its flagship conference.

From bragging about its $18 billion revenue run rate and its 42% annual growth rate, to trumpeting that it’s larger than the next bazillion cloud providers combined, to the hundreds of product announcements and thousands of hires it makes every year, to the 40,000+ attendees at re:Invent filling the halls of at least four major Las Vegas venues, everything about the company is huge.

And remember, AWS is but one division of parent Amazon.com, the ‘store that sells everything.’

Read the entire article at https://www.forbes.com/sites/jasonbloomberg/2017/12/03/why-amazon-web-services-is-the-mother-of-all-candy-stores/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Microsoft and VMware are Intellyx customers. None of the other organizations mentioned in this article are Intellyx customers. AWS covered Jason Bloomberg’s expenses at re:Invent, a standard industry practice. Image credit: Tracy Hunter.

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

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