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SalesBoost to Patent On-Demand, Simulated Role-Playing Technology

Gretta Brooks, founder and chief executive officer of SalesBoost, LLC, has developed a SaaS-based sales training technology solution that will improve performance and increase sales for the hotel and hospitality industry. The technology solution includes Ms. Brooks’ innovative and patent pending voice analysis training system software.

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Gretta Brooks, founder and chief executive officer of SalesBoost, LLC, has developed a SaaS-based sa ...

Gretta Brooks, founder and chief executive officer of SalesBoost, LLC, has developed a SaaS-based sales training technology solution that will improve performance and increase sales for the hotel and hospitality industry. (Photo: Business Wire)

Having trained thousands in hotel sales for over 30 years as an executive with Omni, Hilton, and Aimbridge Hospitality companies, Brooks sees this learning and reinforcement model as a solution to the traditionally expensive, and often ineffective, sales training offered.

“This formula allows salespeople to learn quickly, retain information, and put new skills into action,” according to Brooks. “We’ve relied on old-fashioned sales training methods like classroom training and webinars far too long, which is only 20 percent effective for developing new skills.”

Mike Beardsley, SVP of sales & marketing, Aimbridge Hospitality, says, “SalesBoost is a very valuable tool to use at your own pace or to be administered remotely by team leaders.” Beardsley added that he has seen an increase in employee satisfaction and hotel sales conversions since Aimbridge has implemented the SalesBoost technology platform.

Megan Gabriel, VP of regional sales, Janus Hotels, is currently using the SalesBoost platform with plans to expand next year. “Gretta has been a mentor to so many. It’s just like her to help as many salespeople as possible with her company’s coaching technology and expertise.”

SalesBoost’s real-world simulation experience is designed to increase learning retention rates from 20 percent with basic classroom training up to 90 percent with its voice analysis training system.

“Airlines have been training their pilots with real-life experiences in a flight simulator for years,” according to Brooks. “Their responsiveness to challenges become second nature through rehearsing. It’s so exciting to hear our users tell us how they’ve won more deals and improved their sales skills by rehearsing with SalesBoost.”

Brooks noted Smith Travel Services (STR) projects limited revenue per available room growth rates in 2018 for the hotel industry. “SalesBoost is the solution that will improve staff performance and reduce training costs, allowing hotels to grow profits,” she added.

The SalesBoost platform is available to individuals and managers through a monthly or annual subscription. Organizations can customize their enterprise solution with a private label website and proprietary course content.

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