Welcome!

News Feed Item

Tillster's Online and Mobile Ordering Index Reveals How Consumers Want to Order Food

Index Analyzes Rising Adoption And Growth Of Ordering Technologies

LOS ANGELES, Dec. 7, 2017 /PRNewswire/ -- Tillster, the global leader in digital ordering and engagement solutions for restaurants, showcases how ordering technologies influence purchasing behavior in its new Online and Mobile Ordering Index. The Index examines which digital ordering strategies – whether through a restaurant's website or mobile app – can best serve restaurants as they look to grow sales and engage with customers through 2018 and beyond.

For the second year in a row, Tillster partnered with esteemed research firm, SSI, to conduct a study on how online and mobile ordering impacts guest behavior. The Online and Mobile Ordering index summarizes the proprietary study's key findings as it relates to digital ordering. Surveying 2,000 restaurant customers across the United States, the index summarizes the last year, and looks ahead to the next year.  One significant finding from the study is that nearly two- thirds of fast casual customers plan to order online in the coming year.

"We facilitate nearly 50 million orders a year, around the world, for some of the largest restaurant brands," says Perse Faily, CEO of Tillster. "These findings help us understand the trends that impact our customers and the industry as a whole."

Customer Online and Mobile Ordering Habits

When it comes to offering web or mobile application ordering, what is the best option for restaurants seeking to increase business? Is it a robust online and mobile ordering platform with ecommerce ability; a branded mobile app; or a third-party company to facilitate orders? The Tillster Index found that customers prefer to order directly from the restaurant, via either a branded website or mobile app, which in turn improves sales, controls the guest experience, and provides robust customer insights that enable continued customer engagement.  

To see key stats on how ordering technologies drive sales, download Tillster's full Online and Mobile Ordering Index.

Online Ordering Drives Family/Group Order Sales

When ordering for themselves, customers are just as likely to order online as in-store. But when ordering for a family or group, customers prefer to order online, which can lead to greater check size for restaurants.

When it comes to ordering from a preferred restaurant, customers want to order directly from that restaurant's website or mobile app over third-party aggregators. In fact, nearly 40 percent have ordered directly from a restaurant website in the past three months.

The Impact of Online and Mobile Ordering

According to Tillster's Online and Mobile Ordering Index, more than 65 percent of customers would order more often if a restaurant provided online ordering, and more than 73 percent would visit more if pre-ordering for pick-up or dine-in were offered.

Online ordering and pre-ordering drive sales for all age groups.  While millennials are the most frequent users of digital ordering technologies, older customers aren't far behind.  In all cases, the majority would visit a restaurant more if online ordering or pre-ordering for pick-up or dine-in were offered.

"These ordering-specific statistics speak volumes in support for what we've said for years.  Customers want to go directly to the brands they trust, whether through the restaurant's website or mobile app," adds Faily.   

Download the Online and Mobile Ordering Index for more details on how restaurants can best harness ordering technologies.

Methodology

The survey was conducted online within the United States by Tillster June 13-15, 2017, among 2,000 adults 18+ in the United States. No more than 20 percent of respondents are from any one state, and respondents must have eaten at a QSR or Fast Casual restaurant three times in the past three months.

About Tillster

Tillster is the global leader in powering online ordering and delivery solutions for restaurant brands looking to increase revenue and achieve operational efficiencies.  Enabling nearly 50 million digital orders per year, it offers the added dimension of integrated marketing and data mining so that restaurants can realize more orders, more often, more ways.  With teams in the US, Europe and Asia, Tillster serves more than 100 global and regional brands, including Burger King, Baskin-Robbins, KFC, McAlister's Deli, and Pizza Hut. For more information, please visit http://www.tillster.com.

MEDIA CONTACT

Christy Olliff
Trevelino/Keller
(404) 214-0722 Ext. 117
[email protected]

View original content:http://www.prnewswire.com/news-releases/tillsters-online-and-mobile-ordering-index-reveals-how-consumers-want-to-order-food-300568235.html

SOURCE Tillster

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...