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Top Website Development Company, Lounge Lizard, shares 10 Key SEO Metrics to Track

NEW YORK, Dec. 7, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

What is the point of having a website if it is not effective and is not getting you the results you need? It ends up being about as useful as a waterproof towel. Of course part of understanding how effective your site is means tracking certain metrics to compare them against your initial expectations or goals. Once you are able to consistently do that you are in a better position to make changes that will help you get the desired results. Today the NY based website development company, Lounge Lizard, shares 10 Key SEO Metrics to track.

  1. Keywords ranked in Google – It is important to know which keywords your site is ranking for with Google. There are quite a few excellent keyword tracking tools on the market to help with this. Once you know what keywords you are ranking for you can then better optimize your SEO strategy looking to both leverage the words that are bring in a lot of traffic as well as keywords you want to rank for but currently aren't.
  2. Click-through rate – The Google Search Console (GSC) is a fantastic tool to make use of. One report it offers is the Search Analytics which shows the average percentage of people who click on one of your links after seeing it in the search results which is called your click-through-rate or CTR. This stat is very valuable because it lets you know if the snippets of content people see in search results is appealing or interesting enough for them to actually follow the link.
  3. Local visibility – As local search continues to gain prominence, so does the importance of local visibility. Your goal should be to appear in the local 3-pack for keywords related to your niche. That means if you are in accounting and are located in Fortuna, California then someone should be able to search Fortuna accounting and quickly get your business name. If not there is work to be done!
  4. Pages indexed in Google Search Console – If your pages aren't all indexed then people simply can't find all your pages. Using GSC you can check the number of pages on your site that are indexed which then lets you know if there are problems with crawling or perhaps you might need to submit them manually to be indexed.
  5. Top exit pages – An exit page is the last page someone visits before they bounce from your site. In a perfect world that will be a post-conversion page such as a purchase confirmation and thank you page. However as that isn't always the case by tracking the top exit pages you can investigate to see if there are problems that are causing visitors to bounce.
  6. Organic traffic – This metric has to do with all of your non-paid efforts to generate traffic from search engine results. Your SEO strategies directly relate to these numbers which should be looked at from a number of perspectives including by landing page and by location to better understand where you are most successful
  7. Organic bounce rate – Bounce rate is calculated based on the number of viewers that leave your site after viewing a single page. In an ideal world your rate will be very low. A high rate means when people arrive they aren't finding what they want/need based on their keyword search or aren't interested in what you are offering them in the form of content, products or services. You always want to check the rates on all of your landing pages as some might perform better than others.
  8. Organic conversion rate – This metric gets to the meat of the matter; closing the deal. You can and should look at how and where conversions take place such as by device, by browser, by location and by landing page so you can maximize what is working and fix what isn't.
  9. Duplicate titles and descriptions – Duplication can become the bane of your existence online. You do not want duplicate titles, descriptions, or content or your authority and ranking ability could be diminished. You can use GSC to check the number of duplicate descriptions and titles.
  10. Crawl errors – Another great tool within the GSC is for detecting crawl errors. Crawl errors occur when Googlebot tries to crawl the URL and something goes wrong. You can use it to detect both site errors and URL errors. When you dive into the details of the URL with an issue you can get a better idea what is causing the problem so it can be fixed immediately.

Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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