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Headway Joins Elite Mobile Ad Fraud Coalition CAAF

LOS ANGELES, Feb. 14, 2018 /PRNewswire/ -- Industry leading global media marketing firm Headway (www.headwaydigital.com) announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway's dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers.

Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and latency requirements. As a member of CAAF, Headway will work alongside other anti-fraud innovators to develop modern solutions and educate on the dangers and impact of ad fraud.

Luis Barragué, COO, is thrilled with the membership and Headway's future in fraud protection and management. "Since day one, quality and transparency has been a top priority for Headway. We invest heavily in internal technology development, aimed at analyzing more than 6,000 requests per second and detecting suspicious patterns. We feel proud being recognized by Adjust and look forward to taking an active role in the CAAF. We know that fighting fraud is not easy, but we're confident that our long-term commitment will help mobile advertisers and disincentivize fraudsters."

"CAAF creates a community to fight fraud in the mobile advertising industry. We work together to drive research, promote transparency, and create standards which educate marketers to protect themselves from fraud. We are pleased to see the supply side take on a more active role in this endeavor and welcome the newest members, like Headway, that are joining us." Says Andreas Naumann, Senior Director of Fraud and Compliance at Adjust.

The Headway team will be at the upcoming Mobile World Congress in Barcelona from February 26th to March 1st, 2018. Those interested in finding out more about the company's innovative solutions can stop by the booth, App Planet 8.1 H14, or email [email protected] to make an appointment.

About Headway
Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology, and strong multi-channel operations. Headway is also the exclusive partner of MediaMath in Latin America. For more information, visit www.headwaydigital.com or email [email protected].

 

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