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REELY and St. Louis Blues Team Up for Automated Content

Development partnership will enhance automated content creation at professional hockey level.

SANTA MONICA, Calif., Feb. 14, 2018 /PRNewswire/ -- REELY, the leading computer vision and deep learning sports technology company, has announced a development partnership with the St. Louis Blues to enhance the live highlight clipping and distribution experience at hockey's highest level.

"The support we've received from the sports tech ecosystem of St. Louis has been key to our success so this is a natural extension of that relationship." REELY CEO Cullen Gallagher said. "The Blues are focused on enhancing the fan experience and they saw our company's value at the earliest stages. We're excited to innovate together because their input is hugely beneficial to our progress."

Based in Santa Monica, California, REELY utilizes the latest artificial intelligence technology to watch sports and create highlights automatically. The system can "learn" what specific plays look like, such as goals or big hits, and generate a highlight clip.

"We've been impressed with REELY's vision for leveraging AI technology in order to better curate game highlights to use across our platforms," said Matt Gardner, Senior Director, Digital Strategy for the St. Louis Blues. "We look forward to continuing to work with the REELY team on developing a product that will enhance our efforts and deliver this highly-coveted technology all across professional and amateur sports."

About REELY

REELY provides automated content solutions for sports organizations using advanced computer vision and deep learning systems. REELY's proprietary workflow software automatically tags, clips, and distributes the best highlights in real time, enabling content owners to better engage with fans and monetize content more efficiently. REELY leverages cutting-edge artificial intelligence to power solutions to the toughest video challenges across a wide array of field sports.

About St. Louis Blues

The St. Louis Blues are a professional hockey team and member of the National Hockey League (NHL). Established in 1967, the Blues play in the NHL's Western Conference at Scottrade Center. 

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