News Feed Item

In the Spirit of Love, Lottabody® Takes On Viral #boyfriendchallenge, Surprising Couples With On-the-Spot Hair Styling Experiment

Legendary Setting Lotion Brand Launches #aLottaStyle Video Campaign to Show That Love & Lottabody® Create Amazing Hair

JACKSONVILLE, Fla., Feb. 14, 2018 /PRNewswire/ -- Lottabody® kicks off Valentine's Day with #aLottaStyle: a social video challenge to show the amount of love and (hair) care a queen invests in styling her crown shouldn't be taken for granted. Lottabody® surprised four unsuspecting couples and invited them to participate in an impromptu styling challenge where the male counterparts would style their better halves' hair – putting the 'shoe on the other foot'.

#aLottaStyle was inspired by trending #boyfriendchallenge videos on social media where women test their significant others' capabilities by having them accomplish daily tasks that may often be overlooked and underappreciated. The spouses were equipped with only a styling tutorial video and the brand's entire collection of styling products and accessories for relaxed, natural and textured hair. With some encouragement, a few affectionate teases and touch of guidance from their significant others, the men successfully completed their challenge - gaining a well-earned appreciation for Black women's hair.

"We are finally approaching a place in society where Black women are free to celebrate every kink, coil, curl and wave without disregard or consequence," said Jolorie Williams, Vice President of Multicultural Marketing. "The discussion of our hair is slowly evolving from taboo to reverence, yet it is still often misunderstood. Our hair literally defies gravity, yet it must be handled with lots of love and care. While this video shows men experiencing the intricacies of styling their spouses' hair, our hope is that the world will gain a better understanding and respect for our crowns."

The #aLottaStyle social experiment is the third installment to the brand's award-winning "#aLotta" campaign; 2016's social experiment encouraged women to fully embrace their unique attributes and inspire others to excel despite life's obstacles, while last year's social experiment showed that great kisses and great hair can create unforgettable memories.

Experience the NEW #aLottaStyle challenge here: http://bit.ly/alottastyle.

Watch #aLottaStyle on YouTube and join the conversation, then follow Lottabody® on Instagram, join the challenge and tag #aLottaStyleChallenge in your video. The best videos may be featured on our social media platforms and participants may win a Lottabody® prize pack of our styling collection.

Lottabody® recently added three new products to help queens further embrace their crowns: The ILLUMINATE ME Shine Mist (4 fl. oz.) and HYDRATE ME Deep Conditioning Masque (1.5 fl. oz.) are available at select Walmart and beauty and barber supply stores nationwide, while the ACTIVATE ME Curl Activator (10 fl. oz.) is sold in beauty and barber supply stores nationwide. For more information on where to purchase each of these products, go to: http://lottabody.com/where-to-buy/.

About Lottabody®

A styling favorite for years, Lottabody® provides hair care and styling product solutions at an affordable price for both consumers and professionals. In 2014, Lottabody® introduced a new range of styling products with coconut and shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for relaxed, natural and textured hair. The signature collection includes the STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse, CONTROL ME Edge Gel & Edge Gel Mini, SHAPE ME Custard Gelée, MOISTURIZE ME Curl & Style Milk, LOVE ME 5-n-1 Leave-In Treatment, the CLEANSE ME Co-Wash, SLEEK ME Blowout Lotion, HYDRATE ME Moisturizing Shampoo & Conditioner, FORTIFY ME Strengthening Leave-In Conditioner, TWIST ME Curl Styling Pudding and now the new ILLUMINATE ME Shine Mist, ACTIVATE ME Curl Activator and HYDRATE ME Deep Conditioning Masque. The professional line includes our concentrated Setting Lotion which is perfect for wet setting, blow styling or waving natural or relaxed hair. Items in the Lottabody® signature collection can be found at Wal-Mart, Family Dollar, Dollar General, Fred's Super Dollar stores, Sally Beauty Supply and in beauty and barber supply stores. For more information on Lottabody®'s complete product offerings, visit http://Lottabody.com. You can also join Team Lottabody® on Instagram, Twitter and Facebook @LoveLottabody.

Media Contacts:
Carolyn Fraser
[email protected]

#aLottaStyle challenge

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/in-the-spirit-of-love-lottabody-takes-on-viral-boyfriendchallenge-surprising-couples-with-on-the-spot-hair-styling-experiment-300598931.html

SOURCE Lottabody

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.