Welcome!

News Feed Item

Spectrum Science Launches the Galileo6 Proprietary Market Intelligence Platform

Galileo6, an insights-driven data analytics tool, combines machine learning and measurement to uncover and evaluate conversations in real-time

WASHINGTON, Feb. 14, 2018 /PRNewswire/ -- Spectrum Science Communications, a leading independent health and science public relations agency, today launched Galileo6TM, the first insights and analytics tool of its kind, tailored to meet the immediate needs of individuals and companies needing to stay abreast of the rapidly changing world of health and science communications.

Galileo6

"The future of communications for health and science lies in responsive, insights-first strategy," said Jonathan Wilson, President and CEO of Spectrum. "The communications programs we're seeing in market today are tested and launched based on the landscape of that moment, but too often they aren't designed to be nimble and responsive to the evolving conversations that will extend their value. By focusing on media relevance and key insights rather than being gatekeepers to data, we're able to predict trends, analyze the marketplace and ultimately uncover game-changing insights that allow our clients to engage and drive value."

Critical conversations with patients and caregivers are happening constantly across communications channels, and these conversations are continually layered with new information, news and perspective. Simultaneously, seeking health or medical information is the third most popular online activity, demonstrating the need for real-time landscape analysis. To stay ahead of the curve, Spectrum has partnered with Tickr, a data visualization expert, to create the Galileo6 platform, which empowers brands to create meaningful, timely interactions through a platform that monitors and analyzes measurement metrics to assess key performance indicators (KPIs) across all integrated communications efforts (paid, earned, shared and owned) and, through machine learning, identifies and scores relevance and value.

Key aspects include:

  • Media Relevance, Not Media Monitoring: With the ability to sift through monitoring data and highlight emerging trends and key information, brands are able to engage and adjust as conversations unfold
  • Focus on Insights: With data and metrics automated and visualized in one integrated dashboard, the focus is on insights and action rather than the collection and configuration of data
  • Cross-Channel Assessment: With the ability to map communications data across an unlimited number of platforms and channels, the dashboard eliminates the need to access multiple tools and sites

"Measurement is about improving, not proving. Traditional tools deliver data, but by the time a user pulls, aggregates, formats and presents the information, it has already become outdated," said Rob Oquendo, EVP, Digital and Creative. "Galileo6 provides the unique opportunity for users to harness the 24/7 news-cycle by taking an active role in campaigns and trends as they evolve."

The initial suite of applications, custom built for health and science clients, includes a dashboard focused on news, including earned and social media; an offering to assess metrics across a company's paid, earned, shared and owned channels; and a fully customizable option, allowing users to expand their dashboard to include additional trends, campaigns and data sources as needed. Additional products are currently in development, expected to launch in 2019.

Galileo6 was shortlisted for The Holmes Report In2 SABRE Award for Best in Marketing Technology. For more information or to request a demo, please visit: www.galileo6.net.

About Spectrum
Spectrum is a leading independent health and science public relations agency, committed to achieving the goals of clients across 5 key practice areas: biopharma, biotechnology, public affairs, health technology and consumer science. A full-service agency, Spectrum adopts an insight-driven approach in creating strategic frameworks for clients, supported by marketing communications, advocacy relations, digital communications and design services. Spectrum offers global reach as the US partner and chair of GLOBALHealthPR. For more information, visit http://www.spectrumscience.com or follow @SpectrumScience on Twitter.

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/spectrum-science-launches-the-galileo6-proprietary-market-intelligence-platform-300598975.html

SOURCE Spectrum Science Communications

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...