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Hallmark Lighting Launches Enhanced Website to Provide Improved Client Experience, Faster Access to Lighting Solutions

-- New online presence elegantly displays Hallmark Lighting's nearly 40 years of custom lighting expertise

CHATSWORTH, Calif., Feb. 15, 2018 /PRNewswire/ -- Hallmark Lighting, a leading provider of customized, high-end lighting solutions, primarily to the hospitality industry, today launched a significantly enhanced website to better engage with design and purchase firms seeking state-of-the-art lighting craftsmanship and product innovation. The website is accessible at www.hallmarklighting.com.

Increasingly, Hallmark Lighting clients, who include 98 percent of four- and five-star hotels and 95 percent of the top 100 designers and procurement firms, go online for ideas and to source lighting solutions.  "We wanted to provide our clients with a website commensurate with our reputation for unmatched quality and white-glove service, one that helps them more easily identify the right solution for their lighting needs while also showcasing the full spectrum of our products," said Heather Ashley, Director of Marketing and Product Development for Hallmark Lighting.

The features at the Hallmark Lighting website include:

  • Easier access to product lines: Hallmark Lighting's complete line of products are more easily found through a separate products page with quick links to new products, portables, hardwired lighting, public area lighting and metal furnishings as well as digital catalogs. Clients have easy access to such products as a classic midcentury Sputnik light with a modern crystal twist and dimmable lights with different finishes for public areas.
  • Examples of Hallmark Lighting's completed projects, for designer inspiration, including lighting provided for four- and five-star hotels around the country.
  • Direct access to the new Lumin Collection, which offers stock products that provide an affordable, yet sophisticated, look for clients in the two- and three-star hospitality industry and elsewhere as a dramatic alternative to the bespoke products that Hallmark Lighting has long been known for offering.

The redesign of Hallmark Lighting's website comes at a time when the company is seeing rapidly growing demand for its products. Increasingly, design professionals are turning to Hallmark Lighting for its creative lighting solutions, superior quality, economical pricing and the craftsmanship provided by more than 30 trained artisans in the U.S., including specialists in powder coating, gold leafing, sculpting, finishing and the use of infused cast resins, ceramics and custom molds.

Hallmark Lighting and its sister company, Luminance, have been investing in their product development and operations, including their digital presence, since their acquisition in 2016 by Resilience Capital Partners, a private equity firm in Cleveland that manages in excess of $625 million. Resilience Capital has invested in these companies, which has resulted in the hiring of new executives, the launch of new products and the expansion of marketing and distribution.

Resilience Capital Partners, a Cleveland-based private equity firm, acquired Hallmark Lighting and Luminance in 2016.

About Hallmark Lighting

Based in Chatsworth, California, Hallmark Lighting provides the absolute best in custom lighting and architectural appointments, customized, high-end lighting solutions, primarily to the hospitality industry. Having been on the forefront of custom lighting for more than 40 years, Hallmark combines experience to offer an unsurpassed commitment to product quality, customer service and ultimate client satisfaction. We understand the demands that design and purchasing firms face in meeting, and exceeding, their clients' expectations and welcome the opportunity to enhance our innovative design, diversified product offering and creative solutions. For more information, visit us online at www.hallmarklighting.com.

About Luminance

Commerce, California-headquartered Luminance is a designer and distributor of lighting solutions, fixtures, hardware and electrical components, ceiling fans, plumbing parts, light bulbs and LED bulbs. Founded in 1951 and formerly known as American De Rosa Lamparts, Luminance offers not only a unique collection of residential and commercial lighting solutions in flawless finishes but also unparalleled quality and world-class service. In addition to its Commerce headquarters, the company has facilities in Texas, New York and Illinois as well as China. Luminance provides a large line of stock products to residential and commercial clients while its sister company, Hallmark Lighting, supplies customized, high-end lighting solutions, primarily to the hospitality industry. For more information, visit us online at www.luminance.us.com.

About Resilience Capital Partners

Headquartered in Cleveland, Ohio, Resilience Capital Partners invests in niche-oriented manufacturing, value-added distribution and business service companies with sustainable market positions and a clear path to cash flow improvement. Resilience Capital Partners targets platform businesses with $25 million to $250 million in revenues across a broad range of industries where it can improve a company's operations, competitive positioning and profitability. Resilience manages in excess of $625 million for its global investor base that includes pension funds, insurance companies, foundations and endowments, fund of funds and family offices. For more information, please visit www.resiliencecapital.com.

Caryn Brownell
The Hubbell Group, Inc.
[email protected]


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SOURCE Hallmark Lighting

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