|By PR Newswire||
|September 4, 2007 07:00 PM EDT||
NEW YORK, Sept. 4 /PRNewswire/ -- The Ziff Davis Enterprise Web Buyer's Guide (http://www.webbuyersguide.com/) announced today it has launched a new Content Syndication Program that helps technology marketers generate demand and sales leads for their products and services by syndicating and promoting their valuable educational and marketing content across the exclusive Ziff Davis Enterprise network of Web sites.
Developed and powered by the Web Buyer's Guide, the Content Syndication Program helps technology marketers generate demand by hosting up to 10 of their content assets including white papers, case studies, research reports, archived webcasts, podcasts, and/or videos on the WebBuyersGuide.com and then strategically syndicating them across the award-winning Ziff Davis Enterprise network of Web sites including eWEEK.com, Baselinemag.com and CIOInsight.com for 3 months. Content downloads are then generated via strategic and aggressive promotion across Ziff Davis Enterprise eNewsletters and Web sites and qualified leads are delivered to the client on a weekly basis.
"The complexity of today's enterprise IT buying cycles is making the strategic placement of multiple types of content increasingly critical to sales success and business growth " said Barry Harrigan, Vice President, Ziff Davis Enterprise. "Our Content Syndication Program gives technology marketers an effective way to leverage their marketing content to engage and educate our loyal audience of technology buyers and generate the highest quality sales leads because our client's content is strategically placed and promoted across our Enterprise network, which has been trusted for years for its award-winning editorial content, product analysis and cutting-edge news," continued Harrigan.
With the Content Syndication Program, technology marketers are able to: -- Secure guaranteed, targeted syndication and promotion for each content asset for 3 months -- Generate a minimum of 750 high-quality leads through the premier Ziff Davis Enterprise audience of over 3.5 million highly influential and qualified enterprise technology buyers -- Increase brand awareness and influence product preference and consideration at a critical decision-making point in the buying process -- Create an additional distribution network for their content on the award-winning Ziff Davis Enterprise network of Web sites including WebBuyersGuide.com, eWEEK.com, Baselinemag.com and CIOInsight.com
"As always, we are dedicated to helping our clients generate maximum demand for their products and services while accelerating their IT sales cycles," continued Harrigan, "That's why we're pleased to announce the launch of our Content Syndication Program which provides technology marketers with an efficient and effective way to ensure that all of their digital marketing assets are part of their demand generation strategy."
About the Web Buyer's Guide
The Web Buyer's Guide is a targeted online IT product directory designed to help enterprise IT buyers make informed purchasing decisions by supplying them with immediate access to all the critical information used in the technology buying process including vendor and product information, research such as white papers, webcasts, case studies, podcasts, as well as independent Ziff Davis Enterprise analysis and content. No other online technology directory features this breadth and depth of information. The Web Buyer's Guide is the exclusive engine for syndicating content on the Ziff Davis Enterprise Online Network.
About Ziff Davis Enterprise.
Ziff Davis Enterprise, Inc. is a global integrated marketing services and demand generation company that produces publications, online content, custom publishing, and events targeting the tech industry. Leading brands include Baseline, CIO Insight, eWEEK, baselinemag.com, cioinsight.com, eWEEK.com, WebBuyersGuide.com, the Developer Shed network, and the Custom Solutions Group, consisting of eSeminar, Virtual Tradeshow, Event, and Custom Media divisions. Ziff Davis Enterprise has a global database of 4 million users representing an unparalleled community of business and technology professionals, developers, and the channel. http://www.ziffdavisenterprise.com/Ziff Davis Enterprise, Inc.
CONTACT: Johanna Rivard of Ziff Davis Enterprise, +1-978-887-2246 x127,
Web site: http://www.ziffdavisenterprise.com/
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