Welcome!

News Feed Item

We Get It: Postmates Launches 360 Brand Campaign In NYC

Highlighting New York Favorites, Irreverent Campaign Shows How On-Demand "Anything" Is a Way of Life

SAN FRANCISCO, April 16, 2018 /PRNewswire/ -- Postmates, the only on-demand delivery app that can deliver anything from anywhere, today announced it's taking its "We Get It" 360 brand marketing campaign that captures how on-demand 'anything' is a way of life to New York City. From ShackBurgers, aspirin and coffee runs for the office, to Halal Guys combos and a slice of Milk Bar's Crack Pie® for dinner -- Postmates helps millions of people each month get anything they need, anytime they need it -- delivered to their door in minutes. The campaign is a cheeky nod to Postmates' growing place in the lives of time-pressed, information-overloaded, subway-crowded customers in New York City.  

Postmates, the only on-demand delivery app that can deliver anything from anywhere, today announced it’s taking its “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is a way of life to New York City.

While retaining its nod to local insights and the sharp humor used in the LA creative, the "We Get It" campaign in New York is also inspired in part by some of Postmates' most popular merchants in the city. Brands involved in this campaign are by CHLOE., Halal Guys, Milk Bar, Shake Shack, Tacombi and The Meatball Shop. As part of this campaign, each merchant will run a week long free-delivery promotion over the next six weeks. More details regarding each promotion can be found on the Postmates blog, here.

"We know that New Yorkers choose Postmates because of the quality of merchants available on our platform, so we wanted to use this campaign as an opportunity to showcase the city's favorite restaurants," said Lizz Niemeyer, director of brand marketing at Postmates. "We reached out to our most popular partners and came up with lines that humorously reflect both of our brands, along with a series of promotions that our customers will love."

Developed with Postmates' creative agency-of-record 180LA and media agency partner MBMG, the 'We Get It' campaign brings to life the power of Postmates' on-demand offering through OOH wallscapes and wild postings, subway ads, and interactive extensions across New York City. Headlines from the "We Get It" campaign include:

  • You don't want people to see you chugging sauce straight from the packet. The Halal Guys. We get it.
  • You want a burger that New Yorkers think of as highly as they think of themselves. Shake Shack. We get it.
  • When you're hungry from working in fashion for six years. Food. We get it.
  • When finding good Mexican food in your neighborhood is as rare as finding an interesting guy that works in finance. Tacos. We get it.
  • Everyone's in the Hamptons but you. Rose. We get it.
  • Everyone you regret making out with is probably walking around NYC right now. Dinner at home. We get it.
  • You'd make dinner but your bathroom's in your kitchen. Food. We get it.

"Extending the campaign and tailoring it to New York City was a fun challenge and great opportunity to prove how local our 'We Get it' tagline could be," said Jason Rappaport, Creative Director at 180LA.

"In order to demonstrate that Postmates truly gets New York, our team did a lot of on-the-ground research before we started writing and lucky for us, one of our primary copywriters grew up in the city. Hopefully, it all pays off when New Yorkers see the work for themselves. Our research tells us they won't be shy telling us if it doesn't."

Postmates is the largest on-demand delivery network. According to the market research firm, NPD Group, there are now about 1.7 billion food deliveries made annually and others have estimated that the sector is growing by 40 percent year-over-year.

In 2017, Postmates introduced its first alcohol and grocery collections -- Drinks and Fresh -- in major markets, including New York. Sourcing from local partners, Drinks customers can order from a wide selection of beer, wine and spirits for delivery in 25 minutes or less. The Fresh collection curates high quality, locally-sourced groceries, delivered in 30 minutes on average. Postmates Unlimited subscribers do not pay delivery fees on over 270,000 merchants, when they spend $20 or more, for $9.99 per month. Visit Postmates.com or download the Postmates app on iOS or Android.

Photos of Postmates "We Get It" creative can be downloaded at: https://drive.google.com/drive/folders/10bHQtcoPhYwtG-UiYEPzkG9NPIUtLObm?usp=sharing

ABOUT POSTMATES
Postmates helps people unlock the best of their cities – and their lives, with an insanely reliable on-demand "anything" network. Launched in 2011, Postmates has the largest on-demand delivery fleet in the U.S. of more than 160,000 Postmates operating in more than 50 U.S. metropolitan markets and Mexico. It provides access to over 270,000 merchants and completes more than 2.5 million deliveries a month. Headquartered in San Francisco, with 550 employees, Postmates is building a movement. Have chips but no guac? Postmate it. Your date night? Postmate it. Game day? Postmate it. Run out of caffeine? Postmate it. Learn more:  www.postmates.com.

ABOUT 180
180 is an award-winning international creative micro-network with offices in Amsterdam (180 Kingsday), Los Angeles and a strategic alliance in China. A part of Omnicom Group Inc. (NYSE: OMC), 180 employs 200 people from over 30 countries. 180 specializes in consumer, brand and product strategy and offers a spectrum of expertise, including: content creation, digital marketing, retail marketing, design, data sciences, social media and advertising. For more information, go to www.180LA.com.

 

The “We Get It” campaign in New York is inspired by the order habits of customers as well as some of Postmates’ most popular merchants in the city. Brands involved in this campaign are by CHLOE., Halal Guys, Milk Bar, Shake Shack, Tacombi and The Meatball Shop.

Postmates helps people unlock the best of their cities - and their lives, with an insanely reliable on-demand “everything” network. (PRNewsfoto/Postmates)

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/we-get-it-postmates-launches-360-brand-campaign-in-nyc-300630126.html

SOURCE Postmates

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...