Welcome!

News Feed Item

HEED Launches Revolutionary New Way for Fans to Experience Sports

New Digital Platform Uses Artificial Intelligence (AI) and Internet of Things (IoT) Technology to Transform How Fans Experience Live Events

NEW YORK, April 17, 2018 /PRNewswire/ -- HEED, a revolutionary new platform that combines social media, IoT and data analytics to create an entirely new category of digital experience, has launched its first consumer release in time for the Turkish Airlines EuroLeague Playoffs, which begin today.

 (PRNewsfoto/HEED)

Fans who want to experience the EuroLeague Playoffs in an exciting way never before possible can now download HEED on iOS and Android devices.

A company established by IoT and data analytics trailblazer Mati Kochavi's AGT International and sports and entertainment leader Endeavor, HEED utilizes cutting-edge sensors, cameras and data analytics to identify a game's most exciting moments, generate groundbreaking new insights, and deliver content, automatically, in near real-time directly to fans' mobile devices.

HEED utilizes all media and data collection elements that exist in EuroLeague arenas alongside other special sensors deployed by the company. HEED combines all these data sources with innovative Artificial Intelligence (AI) technology that analyzes the game dynamics in a way that is not otherwise visible to fans. The AI platform processes the data to continually learn game behavior and reveal new fascinating insights in real time.

With EuroLeague, HEED is transforming the fan experience, and it's just the beginning. HEED also has partnerships in development with UFC and Professional Bull Riders (PBR), and will soon announce new partnerships with major sports leagues and teams around the world.

HEED collects and analyzes every aspect of the game, including physical, emotional, and behavioral elements that go way beyond what the eye can see. HEED then automatically packages these insights into memorable basketball moments catered to fans in near real-time. HEED Illuminated Reality Technology provides engaging access to the invisible truth contained within a live moment and draws fans deeper into reality.

Who jumped the highest on a dunk? When is the crowd most hyped? How much pressure is a player under during a big moment in the game? How is the coach reacting to the play that just happened?

HEED disrupts the traditional consumption model of the digital fan experience to more deeply engage younger audiences, grow the global fan base, and heighten the connection between fans and their favorite teams and athletes.

HEED allows fans to experience the energy and pulse of live sports in a whole new way, right from their smartphones.

HEED is downloadable now for iOS and Android.

Check out the full launch announcement here for more information on HEED and how it works, including testimonials from HEED executives and EuroLeague players and coaches.

Media Contacts:

Erik Borg
(212) 584-7829
[email protected]

Adam Freifeld 
(917) 597-7762
[email protected]

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/heed-launches-revolutionary-new-way-for-fans-to-experience-sports-300631469.html

SOURCE HEED

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...