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Lifecasting Makes YouTube Seem Like Old Technology for Singer/Songwriter, Says Wild-Eyed Entertainment

Lifecasting Makes YouTube Seem Like Old Technology for Singer/Songwriter, Says Wild-Eyed Entertainment

PHOENIX, Sept. 7 /PRNewswire/ -- Jody Gnant (http://www.jodygnant.com/), the singer/songwriter of One Red Paperclip fame, has found a solution to a big problem in the independent music business. Gnant's One Red Paperclip trade gave her the studio time to record her new album, PIVOT, but she still needed to bring it to market and garner the attention of music industry moguls and fans alike.

Gnant knew she could join the millions of artists with their own website and a video clip on youtube.com, but felt she needed an edge, a big edge, to get noticed. With the help of a new video streaming website called Ustream.tv (http://www.ustream.tv/) she found that edge and has definitely arrived on the music scene.

Gnant is now video streaming her life to the world 24 hours a day, 7 days a week -- live and in real time.

This "lifecasting" strategy has already resulted in a dramatic increase in the awareness of Gnant's music. Less than a week after starting her broadcast, she had the #3 video on MySpace with 186,000 views. Her music is also being showcased as part of ScreenVison's pre-show entertainment in 4,000 movie theaters nationwide. In addition, Gnant's music is finding a worldwide audience with preorders for her new album, PIVOT, coming in from all over the world.

"It's an exciting combination of interactive and non-interactive media," says Gnant. "People can choose to tune in and just watch the events of my life unfold, or they can log on and have an immediate effect on my career."

"It's great to see a talented artist such as Jody use our technology to boost her career to a new level," said Tim Villanueva, the Chief Technology Officer at Ustream. "We at Ustream are proud of having played an integral part in Jody's success."

When asked how long she'll continue lifecasting Gnant simply says, "This is not a dress rehearsal -- I'll continue as long as it's fun."

Gnant is also broadcasting her CD Release performance live on the Internet, September 14th from The Brickhouse (http://www.brickhouse.tv/) in downtown Phoenix.

Tickets are available online at http://www.jodygnant.com/ or at the venue the day of show and everyone is welcome to tune in to her live Ustream broadcast -- for free -- at http://www.jodygnant.tv/

Jody Gnant is an independent singer/songwriter headquartered in Phoenix, AZ.

If you'd like more information about this topic, or to schedule an interview with Jody Gnant, please contact the artist directly at 602-573-7788 or [email protected].

Or, for instant interaction with Jody and her fans, feel free to stop by her Ustream chat at http://www.jodygnant.com/

Lifecasting photo set: http://www.flickr.com/photos/jodygnant/sets/72157601585385499/

Publicity photo sets: http://www.flickr.com/photos/jodygnant/sets/72157594353291876/http://www...

Wild-Eyed Entertainment

CONTACT: Jody Gnant, +1-602-573-7788, [email protected]

Web site: http://www.jodygnant.com/

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