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Results Thru Strategy Partners with Florida Restaurant & Lodging Association as Content Advisor

Results Thru Strategy (RTS), the leading consulting company for the hospitality industry, today announced it has been tapped by the Florida Restaurant & Lodging Association to provide thought leadership for the organization, primarily on the development of its conferences. Additionally, Results Thru Strategy will provide complimentary access to its well-regarded webinars on key industry issues across the hotel and restaurant space to members of the Florida Restaurant & Lodging Association.

“We are honored to be asked to advise the Florida Restaurant & Lodging Association on the direction of their conference and overall content to ensure the organization continues to provide important insights and support to its members,” commented Fred LeFranc, founding partner of Results Thru Strategy. “Florida is home to many vibrant up and coming brands, as well as proven established players, and the FRLA is an invaluable resource to these important business entities.”

Added Dan Murphy, Senior Vice President, Membership & Corporate Relations at the Florida Restaurant & Lodging Association: “Fred and the team at Results Thru Strategy are regarded across the industry for their deep knowledge and expertise across key areas of focus for our members, including operations, technology, sales and marketing and overall brand development. We look forward to the team’s insight to ensure we are providing timely and actionable insight to our members.”

The Florida Restaurant & Lodging Association’s Marketing + Operations Summit will take place August 7-8 at the Fort Lauderdale Marriott Harbor Beach Resort and Spa. Additional information can be found at https://frla.org/event/summit/.

About Results Thru Strategy

Results Thru Strategy is the leading consulting company for the Hospitality Industry. Working with emerging brands and legacy companies, RTS has led successful turn-arounds with Steak N Shake, Boston Market, Friendly’s, The Rainbow Room and Bob Big Boy. They have also supported growth strategies for emerging brands such as Which Wich, Cooper’s Hawk Winery & Restaurant, Burger Lounge, Habit Burger and Native Foods Café. Founded in 2006 by Fred LeFranc, a former restaurant CEO, RTS provides thought leadership, brand and business strategy, technology and guest and team member engagement.

About Florida Restaurant & Lodging Association

FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $111.7 billion hospitality industry which represents 1.4 million employees - making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS Training and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, September 6-8, 2018 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to www.FRLA.org and find us on Twitter @FRLAnews, Facebook and YouTube.

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