Welcome!

News Feed Item

Bateman Group Appoints Caleb Bushner to Lead Newly Formed Digital Strategy Group

New Digital Products and Services Will Be Tightly Integrated with Award-Winning PR, Content and Thought Leadership Programs for Greater Impact

SAN FRANCISCO & BROOKLYN, N.Y., May 31, 2018 /PRNewswire/ -- Bateman Group, a strategic communications agency, has expanded its ability to amplify client stories across the digital landscape with the appointment of Caleb Bushner to VP of Digital Strategy. Bushner will lead the Bateman Group's development of new digital products and services, and partner with clients seeking to expand the impact of their content and brand storytelling initiatives across the digital channels where their audiences are found. Bushner will work out of Bateman Group's San Francisco headquarters while also managing a team in the agency's New York City office located in Brooklyn.

"While the rate, pace and promise of technological innovation has never been greater, storytelling that creates meaningful awareness and builds trust has never been harder," said Bill Bourdon, partner and president, Bateman Group. "With Caleb leading our digital strategy, we're in a better position help our clients make an impact by connecting their stories with the conversations and communities that matter."

Previously Chief Strategy Officer of Free Range, the storytelling and innovation firm, Bushner has led marketing programs ranging from award-winning brand awareness campaigns to sophisticated omnichannel analysis and optimization strategies for startups and Fortune 500 businesses, including JPMorgan Chase, Rainforest Alliance, Mattel, The United Way and Kraft. Prior to Free Range, he served as the associate director of Digitas' social media and influencer team for Taco Bell. 

Under Bushner's leadership, Bateman Group's expanded digital team will offer clients new digital products and services designed to integrate with and extend their existing investment in PR, content marketing and thought leadership. All existing and future digital and social media programs will continue to be powered by Bateman Group's research and analytics system for measuring and improving impact on: brand awareness and trust; market position and valuation; employee recruitment and retention; and customer acquisition. Bushner and the digital team will be part of the agency's Content Studio with the oversight of longtime marketing leader and Bateman Group EVP Paula Cavagnaro.

"As a forward-looking agency, Bateman Group has long understood that for stories to move minds and markets, they need to meet audiences on their terms," said Caleb Bushner, vice president of digital strategy, Bateman Group. "Bateman Group clients have incredible solutions for some of the industry's (and the world's) biggest challenges, and our services and strategic counsel help them amplify that impact by growing relevant audiences across the digital landscape. By bolstering our Content Studio with new digital products and services, all of our programs will be that much more effective and our clients that much more successful."

About Bateman Group, Inc.
Based in San Francisco and New York City, Bateman Group is a strategic communications agency that integrates PR, content marketing, digital and analytics to help technology and consumer brands turn innovation into market leadership. For more information, visit www.bateman-group.com.

Media Assets:
Caleb Bushner photo (preferred -- ok for digital, likely not large enough for print), second choice -- larger format)
Photo credit: Maša Mlakar (for digital), D.d. Zhang (for larger format, grayscale option)

Media Contact:
Natasha Bajaj
Bateman Group
415-651-4092
[email protected]

 

Cision View original content:http://www.prnewswire.com/news-releases/bateman-group-appoints-caleb-bushner-to-lead-newly-formed-digital-strategy-group-300657077.html

SOURCE Bateman Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Jo Peterson is VP of Cloud Services for Clarify360, a boutique sourcing and benchmarking consultancy focused on transforming technology into business advantage. Clarify360 provides custom, end-to-end solutions from a portfolio of more than 170 suppliers globally. As an engineer, Jo sources net new technology footprints, and is an expert at optimizing and benchmarking existing environments focusing on Cloud Enablement and Optimization. She and her team work with clients on Cloud Discovery, Cloud ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.