Welcome!

News Feed Item

Accenture Interactive Takes Home Cannes Lions Grand Prix for Creative Data for ‘JFK Unsilenced’

At the 2018 Cannes Lions International Festival of Creativity last night, Accenture Interactive captured the Creative Data Grand Prix for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. Created by Rothco, part of Accenture Interactive, the campaign used specialized AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180621006430/en/

The Rothco team takes the stage during Thursday evening's Cannes Lions Creative Data ceremony for it ...

The Rothco team takes the stage during Thursday evening's Cannes Lions Creative Data ceremony for its celebrated 'JFK Unsilenced' campaign. (Photo: Business Wire)

The Creative Data Lions celebrates the interplay of ideas and information – demonstrating how the execution of a campaign was enhanced or driven by the creative use, interpretation, analysis or application of data.

“Being awarded the Grand Prix for ‘JFK Unsilenced’ speaks to the rising influence of AI in producing great experiences today, not just in the future,” said Brian Whipple, CEO, Accenture Interactive. “It represents a dawn for new creatives as they ultimately consider how to work in collaboration with technology to bring stories to life and redefine what creativity means.”

“’JFK Unsilenced’ celebrates data aggregation as an art and science,” added Patrick Hickey, CEO, Rothco. “In most cases, data sharpens a story; however, in this case, it made it possible to tell it. Fifty-five years later, through advanced sound technology, JFK’s unspoken speech captivates a new generation. We’re thrilled to have this work recognized with a Grand Prix for its ability to combine data, creativity and technology to deliver profound human impact.”

The campaign swept the Lions throughout the week, garnering seven awards:

  • Grand Prix: Creative Data Lions
  • Gold, Radio & Audio Lions: Innovation – Use of Audio Technology
  • Silver, Radio & Audio Lions: Sector: Media/Entertainment
  • Silver: Digital Craft Lions – Technological Achievement
  • Silver: Film Craft - Sound Design
  • Bronze: Radio & Audio Lions – Sound Design
  • Bronze: Digital Craft Lions – Music / Sound Design

Launched this spring, the ‘JFK Unsilenced’ film generated more than 4.5K registrations to The Times & The Sunday Times, as well as a 51 million Twitter reach and one billion media impressions globally. Many of The Times’ competitors covered the campaign, including The Guardian, Daily Mail, The Sun, The Daily Mirror, The Washington Post, The Independent, The Evening Standard, plus many more.

The campaign’s breakthrough audio technique has been adopted by companies around the world to help ALS sufferers rediscover their voice.

The prestigious nods by Cannes Lions mark the first-ever Grand Prix, Gold and Silver Lions for Accenture Interactive, which has been strategically bolstering its creative capabilities, as part of its end-to-end customer experience offering.

“We’re delighted that the Lions judges have again recognized our contributions as part of the new fabric of the industry,” said Anatoly Roytman, head of Europe, Africa, Middle East, Latin America – Accenture Interactive. “The award wins this week are a testament that our new breed of agency model – which melds creativity with business consulting and technology -- is coming to life in the service of delivering breakthrough customer experiences. We look forward to celebrating many more successes across the Accenture Interactive family.”

The Lions are the latest industry accolades for ‘JFK Unsilenced.’ Last month, Rothco picked up two Gold Pencils at the One Show in New York; and, in April, the campaign garnered three coveted D&AD Pencils in London.

Celebrating creativity since 1954, the Cannes Lions Festival of Creativity is considered the most prestigious international advertising and creativity showcase. Its 65th annual festival drew more than 32,000 award entries from all over the world.

Note to Media:

Watch the video: https://youtu.be/PvbdnTIzM4Q
Download video & image assets:
https://wetransfer.com/downloads/2facecee478e051af7e1c8ece4d796f920180620083848/b78268

About Rothco

Over the past 23 years, Rothco has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end, they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.

Their work has been globally recognised with awards from Cannes Lions, D&AD, Clio Sports, New York Festivals, EPICA, The Marketing Society (UK), The Webbies, The Mashies, MIDAS, ICAD, The FAB Awards, IMC’s, the Sharks Awards and the coveted AdFx Grand Prix.

In early 2018 they shook hands on an acquisition deal with Accenture Interactive, giving their ambitions an exciting new edge. For more information, visit: www.rothco.ie or follow them @rothco.

About Accenture

Accenture (NYSE:ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com.

Copyright © 2018 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Authorization of web applications developed in the cloud is a fundamental problem for security, yet companies often build solutions from scratch, which is error prone and impedes time to market. This talk shows developers how they can (instead) build on-top of community-owned projects and frameworks for better security.Whether you build software for enterprises, mobile, or internal microservices, security is important. Standards like SAML, OIDC, and SPIFFE help you solve identity and authenticat...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
Hackers took three days to identify and exploit a known vulnerability in Equifax’s web applications. I will share new data that reveals why three days (at most) is the new normal for DevSecOps teams to move new business /security requirements from design into production. This session aims to enlighten DevOps teams, security and development professionals by sharing results from the 4th annual State of the Software Supply Chain Report -- a blend of public and proprietary data with expert researc...
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, softwar...
So the dumpster is on fire. Again. The site's down. Your boss's face is an ever-deepening purple. And you begin debating whether you should join the #incident channel or call an ambulance to deal with his impending stroke. Yes, we know this is a developer's fault. There's plenty of time for blame later. Postmortems have a macabre name because they were once intended to be Viking-like funerals for someone's job. But we're civilized now. Sort of. So we call them post-incident reviews. Fires are ne...
The digital transformation is real! To adapt, IT professionals need to transform their own skillset to become more multi-dimensional by gaining both depth and breadth of a wide variety of knowledge and competencies. Historically, while IT has been built on a foundation of specialty (or "I" shaped) silos, the DevOps principle of "shifting left" is opening up opportunities for developers, operational staff, security and others to grow their skills portfolio, advance their careers and become "T"-sh...
This session will provide an introduction to Cloud driven quality and transformation and highlight the key features that comprise it. A perspective on the cloud transformation lifecycle, transformation levers, and transformation framework will be shared. At Cognizant, we have developed a transformation strategy to enable the migration of business critical workloads to cloud environments. The strategy encompasses a set of transformation levers across the cloud transformation lifecycle to enhance ...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
Mike is managing director in Deloitte Consulting LLP's Cloud practice, responsible for helping clients implement cloud strategy and architecture to drive digital transformation. Beyond his technology experience, Mike brings an insightful understanding of how to address the organizational change, process improvement, and talent management challenges associated with digital transformation. Mike brings more than 30 years of experience in software development and architecture to his role. Most recen...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.