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45ft 'King-Sized' Pyramid Arrives in Hyde Park to Mark the Opening of 'Tutankhamun and the Golden Age of the Pharaohs'
45ft 'King-Sized' Pyramid Arrives in Hyde Park to Mark the Opening of 'Tutankhamun and the Golden Age of the Pharaohs'
|By PR Newswire
|October 30, 2007 05:53 PM EDT
LONDON, October 30 /PRNewswire/ --
In celebration of the forthcoming opening of the "Tutankhamun and the
Golden Age of the Pharaohs" exhibition at The O2 on 15 November, Hyde Park
today became home to a 45ft pyramid created by internationally acclaimed pop
artist Romero Britto.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071030/CLTU043 )
The pyramid was designed and hand-painted by Britto, creative director of
the 2007 London Pyramid Project, as a tribute to the Pyramids of Giza, the
last remaining of the Ancient Seven Wonders of the World. Located at historic
Speakers' Corner, this is the first time the Royal Parks Service has
permitted an art installation of such proportion to be placed in Hyde Park.
Dozens of London school children were on hand for the completion of the
sculpture, one of the largest public arts installations ever seen in the
capital. The school children were among approximately 1,500 from around the
world who participated in a day-long international arts project in July,
where they worked alongside Britto to paint two sides of the pyramid. The
project included students from the U.K., U.S., Egypt, Belgium and France.
"I am both honoured and humbled by the opportunity to install my artwork
in one of the world's most famous locations, Speakers' Corner at Hyde Park. I
thank the organisers of the Tutankhamun exhibition for inviting me to be a
part of this incredible celebration," said Britto. "I also applaud the
children from around the world who joined me to learn about the remarkably
sophisticated Egyptian civilization, while leaving their own artistic
impression on a sculpture that will forever be a part of history."
Created using state-of-the-art composite material by INNOVIDA, the
monumental pyramid sculpture will be on display in Hyde Park until 15
November, after which it will go on display outside the new children's museum
being constructed in Cairo, Egypt. In addition to the in Hyde Park sculpture,
a 25ft replica pyramid by Britto and eight smaller pyramids (8ft) will also
be on view around the city.
"Britto's Pyramid Project is truly exciting and will no doubt create an
incredible impression in Hyde Park. The Pyramid is expected to attract
thousands of visitors and, in turn, will draw people to the Tutankhamun
exhibition at The O2. We are fortunate to have these icons, both ancient and
modern, in the capital," said Visit London's chief executive, James Bidwell.
"Tutankhamun and the Golden Age of the Pharaohs" is organised by National
Geographic, Arts and Exhibitions International and AEG Exhibitions, with
cooperation from the Egyptian Supreme Council of Antiquities, and sponsored
by Credit Suisse. To date, more than 320,000 tickets for the exhibition have
been reserved or sold in the UK, setting a pre-sale record for the show. This
is the first time Tutankhamun's treasures have visited London in 35 years. A
number of related merchandise items will be sold in the exhibition gift shop,
with proceeds benefiting international literacy programming through the
For more information on the Pyramid Project please go to:
www.pyramidproject.co.uk. Information and booking for "Tutankhamun and the
Golden Age of the Pharaohs" is available at www.visitlondon.com/tut.
About Romero Britto
Miami Beach-based artist Romero Britto is one of the premiere pop artists
of our time. Through his use of vivid colours, Britto creates contemporary
masterpieces embraced by art lovers and collectors around the world. Britto,
whose works have been collected by Arnold Schwarzenegger, Andre Agassi, U.S.
Senator Ted Kennedy and Sir Elton John, has become an international success
during the last 20 years.
In 2007, he established the Britto Foundation as a way to lend his time,
resources and talent to charitable organisations who work to create,
encourage, promote and preserve education- and humanitarian-based initiatives
benefiting children around the world.
About "Tutankhamun and the Golden Age of the Pharaohs"
The exhibition, organized by National Geographic, Arts and Exhibitions
International and AEG Live Exhibitions, with cooperation from the Egyptian
Supreme Council of Antiquities, and sponsored by Credit Suisse, will include
50 major objects from Tutankhamun's tomb and more than 70 objects from other
royal graves of the 18th Dynasty (1555 B.C.-1305 B.C.). All of the treasures
in the exhibit are between 3,300 and 3,500 years old. The exhibition will run
at The O2 from 15 November 2007 to 30 August 2008. Information and tickets
are available at www.visitlondon.com/tut or www.kingtut.org.
About Hyde Park
Hyde Park is one of eight Royal Parks. The other Royal Parks are Bushy
Park, The Green Park, Greenwich Park, Hyde Park, Kensington Gardens, The
Regent's Park and Primrose Hill, Richmond Park and St James's Park. More
information is available at www.royalparks.org.uk.
InnoVida Group is a multinational corporation, with operations in the
USA, Germany, Middle East, Africa, Central and South America. InnoVida is
dedicated to the design, development, manufacturing and installation in the
global markets of cutting edge technologies, materials and solutions in the
construction industry. InnoVida manufactures state-of the-art proprietary
"Sandwich Panels" for the construction industry. InnoVida's panels are made
out of proprietary composite materials which makes them a better alternative
to traditional construction materials because they are stronger, lighter and
more flexible than cement, steel or bricks. InnoVida's technology can be used
for construction of homes, buildings and warehouses, as well as floating
platforms for homes or offices. For additional information visit
For further details please contact the press office:
Web site: http://www.pyramidproject.co.uk
GolinHarris, +44-0870-9905408, [email protected], or Cristal Cole of Britto Central, +1-305-202-0455, for Romero Britto /Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071030/CLTU043, PRN Photo Desk, [email protected]
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