Click here to close now.




















Welcome!

News Feed Item

The Brownbook: Free Online Local Business Directory Helps Consumers Identify the Good and the Bad Traders

The Brownbook: Free Online Local Business Directory Helps Consumers Identify the Good and the Bad Traders

LONDON, February 4 /PRNewswire/ -- The Brownbook (http://www.brownbook.net) launches its UK service today - a free and open wiki-type 'local business directory' website that lets consumers add and find local businesses, rate them and add reviews.

The Brownbook breaks the monopoly of big directory companies and gives the power back to the people. It is the UK's first 'peer-produced' online directory service.

Based on the 'anyone-can-instantly-edit' principles pioneered by the online encyclopaedia Wikipedia (http://www.wikipedia.org), The Brownbook aims to do for the local directory market what Wikipedia has done for the encyclopaedia market; namely, to provide a service that is more complete and more accurate than the existing local directory services; that allows people to have their say; that anyone can use for free, and that lets even the smallest business promote itself at zero cost.

According to recent research commissioned by comScore and The Kelsey Group into US-based local review sites, ninety-seven per cent of consumers said they made a purchase based on an online review as they believed this to be more accurate.

"We built The Brownbook because we wanted an impartial service, one based on people’s experiences and preferences so others can share their confidence when making purchasing decisions," comments one of the Brownbook founders, Jerry Brown. "Some businesses really care about the service they give, but often we seem to experience bad service from businesses that just don't care. Aside from telling a few friends about it we can't really make ourselves heard and bad businesses continue to get away with it. Conversely, businesses that give good service don't really get the recognition and commendation they deserve."

"With over 2.2 million local businesses already listed, The Brownbook is putting more power back into the hands of consumers, giving us a platform to be heard all over the web. We firmly believe that the days of the rogue trader are numbered." continues Brown.

Due to the open nature of The Brownbook, anyone without registering can add reviews for any business - positive or negative - and if the business you want to review isn't there it takes you a matter of seconds to add it, further increasing the power of the service for future users. Frequent visitors can optionally register with The Brownbook if they want to develop a sense of 'reputation' behind their reviews and edits. They will also receive their own 'user page' which lets them tell other members about themselves in addition to tracking any reviews or edits they've made at anytime.

But it's not all doom and gloom for businesses

Smart businesses can use The Brownbook to promote their business and its reputation. By encouraging satisfied customers to give positive testimonials any business can build up its local credibility.

Business owners can claim and promote their business listings for a small annual subscription that costs less than a box of pens. The Brownbook system alerts them any time a review or any other updates are made, and they can add photos and videos of their business as well as rich business details like opening times, special promotions, and any other information useful for customers. And all these can be changed or updated by the business owner at any time at no extra cost by simply going online to http://www.brownbook.net.

The Brownbook will also be launching in the US in the second quarter of 2008, and plans to be in four countries by the end of the year.

About the Founders

The Brownbook was founded by two senior ex-directory industry executives who saw the potential of creating a 'user-created' local directory.

Brown explains, "We knew that the big directory companies had monopolised the local directory business for decades, charging businesses high prices to advertise and giving no way for consumers to judge the credibility of businesses. We wanted to give the businesses and the consumers more power, and when we saw Wikipedia, we realised it was the perfect concept. We set about building The Brownbook by embracing wiki principles of 'anyone-can- edit', and simultaneously removing any need to understand technology or any special computer language or syntax. The result is a local directory service where anyone can add businesses, edit, or add reviews; and one that puts total control into the hands of the businesses and consumers."

There's more on the ethos and beliefs behind The Brownbook on our blog: http://blog.brownbook.net.

Available for comment

The founders of The Brownbook are always available for comment on news and features related to: business directories, local search, local social search, wiki, peer-production, user generated content, social networking rogue traders and local reviews.

About The Brownbook

The Brownbook is the UK's first user-created local business directory where anyone can edit and anyone can review. The business is owned and run by the founders and it is independent of any of the existing directory providers.

More information on The Brownbook is here: http://forum.brownbook.net

Contacts: Jerry Brown Email: [email protected] Phone: +44-208-1235-466 Blog: http://blog.brownbook.net Forum: http://forum.brownbook.net Press area: http://blog.brownbook.net/press/

The Brownbook

Contacts: Jerry Brown, Email: [email protected], Phone: +44-208-1235-466, Blog: http://blog.brownbook.net, Forum: http://forum.brownbook.net, Press area: http://blog.brownbook.net/press/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...