|By PR Newswire||
|February 4, 2008 11:17 AM EST||
LONDON, February 4 /PRNewswire/ -- The Brownbook (http://www.brownbook.net) launches its UK service today - a free and open wiki-type 'local business directory' website that lets consumers add and find local businesses, rate them and add reviews.
The Brownbook breaks the monopoly of big directory companies and gives the power back to the people. It is the UK's first 'peer-produced' online directory service.
Based on the 'anyone-can-instantly-edit' principles pioneered by the online encyclopaedia Wikipedia (http://www.wikipedia.org), The Brownbook aims to do for the local directory market what Wikipedia has done for the encyclopaedia market; namely, to provide a service that is more complete and more accurate than the existing local directory services; that allows people to have their say; that anyone can use for free, and that lets even the smallest business promote itself at zero cost.
According to recent research commissioned by comScore and The Kelsey Group into US-based local review sites, ninety-seven per cent of consumers said they made a purchase based on an online review as they believed this to be more accurate.
"We built The Brownbook because we wanted an impartial service, one based on people’s experiences and preferences so others can share their confidence when making purchasing decisions," comments one of the Brownbook founders, Jerry Brown. "Some businesses really care about the service they give, but often we seem to experience bad service from businesses that just don't care. Aside from telling a few friends about it we can't really make ourselves heard and bad businesses continue to get away with it. Conversely, businesses that give good service don't really get the recognition and commendation they deserve."
"With over 2.2 million local businesses already listed, The Brownbook is putting more power back into the hands of consumers, giving us a platform to be heard all over the web. We firmly believe that the days of the rogue trader are numbered." continues Brown.
Due to the open nature of The Brownbook, anyone without registering can add reviews for any business - positive or negative - and if the business you want to review isn't there it takes you a matter of seconds to add it, further increasing the power of the service for future users. Frequent visitors can optionally register with The Brownbook if they want to develop a sense of 'reputation' behind their reviews and edits. They will also receive their own 'user page' which lets them tell other members about themselves in addition to tracking any reviews or edits they've made at anytime.
But it's not all doom and gloom for businesses
Smart businesses can use The Brownbook to promote their business and its reputation. By encouraging satisfied customers to give positive testimonials any business can build up its local credibility.
Business owners can claim and promote their business listings for a small annual subscription that costs less than a box of pens. The Brownbook system alerts them any time a review or any other updates are made, and they can add photos and videos of their business as well as rich business details like opening times, special promotions, and any other information useful for customers. And all these can be changed or updated by the business owner at any time at no extra cost by simply going online to http://www.brownbook.net.
The Brownbook will also be launching in the US in the second quarter of 2008, and plans to be in four countries by the end of the year.
About the Founders
The Brownbook was founded by two senior ex-directory industry executives who saw the potential of creating a 'user-created' local directory.
Brown explains, "We knew that the big directory companies had monopolised the local directory business for decades, charging businesses high prices to advertise and giving no way for consumers to judge the credibility of businesses. We wanted to give the businesses and the consumers more power, and when we saw Wikipedia, we realised it was the perfect concept. We set about building The Brownbook by embracing wiki principles of 'anyone-can- edit', and simultaneously removing any need to understand technology or any special computer language or syntax. The result is a local directory service where anyone can add businesses, edit, or add reviews; and one that puts total control into the hands of the businesses and consumers."
There's more on the ethos and beliefs behind The Brownbook on our blog: http://blog.brownbook.net.
Available for comment
The founders of The Brownbook are always available for comment on news and features related to: business directories, local search, local social search, wiki, peer-production, user generated content, social networking rogue traders and local reviews.
About The Brownbook
The Brownbook is the UK's first user-created local business directory where anyone can edit and anyone can review. The business is owned and run by the founders and it is independent of any of the existing directory providers.
More information on The Brownbook is here: http://forum.brownbook.net
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 21, 2016 04:45 AM EDT Reads: 368
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 21, 2016 04:30 AM EDT Reads: 3,062
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
Oct. 21, 2016 04:30 AM EDT Reads: 16,193
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Oct. 21, 2016 04:15 AM EDT Reads: 1,697
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 21, 2016 04:00 AM EDT Reads: 10,923
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 21, 2016 03:30 AM EDT Reads: 3,727
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Oct. 21, 2016 03:15 AM EDT Reads: 3,834
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 21, 2016 03:15 AM EDT Reads: 1,642
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Oct. 21, 2016 02:30 AM EDT Reads: 1,204
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 21, 2016 02:00 AM EDT Reads: 5,897
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Oct. 21, 2016 01:45 AM EDT Reads: 3,257
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 21, 2016 01:30 AM EDT Reads: 1,346
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 21, 2016 01:30 AM EDT Reads: 863
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 21, 2016 01:15 AM EDT Reads: 2,909
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 21, 2016 12:30 AM EDT Reads: 903