Welcome!

News Feed Item

The Brownbook: Free Online Local Business Directory Helps Consumers Identify the Good and the Bad Traders

The Brownbook: Free Online Local Business Directory Helps Consumers Identify the Good and the Bad Traders

LONDON, February 4 /PRNewswire/ -- The Brownbook (http://www.brownbook.net) launches its UK service today - a free and open wiki-type 'local business directory' website that lets consumers add and find local businesses, rate them and add reviews.

The Brownbook breaks the monopoly of big directory companies and gives the power back to the people. It is the UK's first 'peer-produced' online directory service.

Based on the 'anyone-can-instantly-edit' principles pioneered by the online encyclopaedia Wikipedia (http://www.wikipedia.org), The Brownbook aims to do for the local directory market what Wikipedia has done for the encyclopaedia market; namely, to provide a service that is more complete and more accurate than the existing local directory services; that allows people to have their say; that anyone can use for free, and that lets even the smallest business promote itself at zero cost.

According to recent research commissioned by comScore and The Kelsey Group into US-based local review sites, ninety-seven per cent of consumers said they made a purchase based on an online review as they believed this to be more accurate.

"We built The Brownbook because we wanted an impartial service, one based on people’s experiences and preferences so others can share their confidence when making purchasing decisions," comments one of the Brownbook founders, Jerry Brown. "Some businesses really care about the service they give, but often we seem to experience bad service from businesses that just don't care. Aside from telling a few friends about it we can't really make ourselves heard and bad businesses continue to get away with it. Conversely, businesses that give good service don't really get the recognition and commendation they deserve."

"With over 2.2 million local businesses already listed, The Brownbook is putting more power back into the hands of consumers, giving us a platform to be heard all over the web. We firmly believe that the days of the rogue trader are numbered." continues Brown.

Due to the open nature of The Brownbook, anyone without registering can add reviews for any business - positive or negative - and if the business you want to review isn't there it takes you a matter of seconds to add it, further increasing the power of the service for future users. Frequent visitors can optionally register with The Brownbook if they want to develop a sense of 'reputation' behind their reviews and edits. They will also receive their own 'user page' which lets them tell other members about themselves in addition to tracking any reviews or edits they've made at anytime.

But it's not all doom and gloom for businesses

Smart businesses can use The Brownbook to promote their business and its reputation. By encouraging satisfied customers to give positive testimonials any business can build up its local credibility.

Business owners can claim and promote their business listings for a small annual subscription that costs less than a box of pens. The Brownbook system alerts them any time a review or any other updates are made, and they can add photos and videos of their business as well as rich business details like opening times, special promotions, and any other information useful for customers. And all these can be changed or updated by the business owner at any time at no extra cost by simply going online to http://www.brownbook.net.

The Brownbook will also be launching in the US in the second quarter of 2008, and plans to be in four countries by the end of the year.

About the Founders

The Brownbook was founded by two senior ex-directory industry executives who saw the potential of creating a 'user-created' local directory.

Brown explains, "We knew that the big directory companies had monopolised the local directory business for decades, charging businesses high prices to advertise and giving no way for consumers to judge the credibility of businesses. We wanted to give the businesses and the consumers more power, and when we saw Wikipedia, we realised it was the perfect concept. We set about building The Brownbook by embracing wiki principles of 'anyone-can- edit', and simultaneously removing any need to understand technology or any special computer language or syntax. The result is a local directory service where anyone can add businesses, edit, or add reviews; and one that puts total control into the hands of the businesses and consumers."

There's more on the ethos and beliefs behind The Brownbook on our blog: http://blog.brownbook.net.

Available for comment

The founders of The Brownbook are always available for comment on news and features related to: business directories, local search, local social search, wiki, peer-production, user generated content, social networking rogue traders and local reviews.

About The Brownbook

The Brownbook is the UK's first user-created local business directory where anyone can edit and anyone can review. The business is owned and run by the founders and it is independent of any of the existing directory providers.

More information on The Brownbook is here: http://forum.brownbook.net

Contacts: Jerry Brown Email: [email protected] Phone: +44-208-1235-466 Blog: http://blog.brownbook.net Forum: http://forum.brownbook.net Press area: http://blog.brownbook.net/press/

The Brownbook

Contacts: Jerry Brown, Email: [email protected], Phone: +44-208-1235-466, Blog: http://blog.brownbook.net, Forum: http://forum.brownbook.net, Press area: http://blog.brownbook.net/press/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...