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SCA's New $50,000 Instant Win Game Enables Businesses to Leverage Online Promotions to Drive Foot Traffic, Sales

Prize Code(TM) Offers Local Businesses Low-Cost, Turnkey Big Money Promotions

SCA Promotions, the world's leading provider of promotional risk coverage for contests, games and events, has launched Prize Code™, a $50,000 online instant win game that gives businesses a quick, affordable way to drive foot traffic and generate sales.

Prize Code™, which was developed in conjunction with Web2 Corp, is an exciting, big money promotion that gives local businesses the ability to leverage the power of online promotions to drive people into their stores and to their events.

“SCA has been delivering customized, large-scale digital promotions for years and recognized there was a void in the marketplace for turnkey digital promotions that could address the needs of retailers, radio stations, banks, auto dealers, event planners and other local businesses,” notes Tony Ebert, Director of Sales for SCA. “Prize Code™ captures the power of digital promotions and translates it into new leads and increased sales for businesses.”

Along with giving businesses the ability to drive brick and mortar traffic by offering consumers the chance to instantly win $50,000 in cash or prizes, Prize Code™ offers promotion sponsors customized online messaging and built-in data capture capabilities – all for as low as 35 cents per lead. SCA handles the promotional risk coverage. If there is a winner, SCA will give the promotion sponsor $50,000 to award the grand prize. There are two Prize Code™ options to choose from. The first option, designed to drive immediate foot traffic to retail stores, trade shows and special events, comes with 2,500 Prize Code™ scratch-off cards. The second option helps companies generate more leads through traditional media and is ideal for businesses such as insurance brokers, real estate agents and other professional service businesses that do not have a storefront. In this option, a promotion code good for up to 10,000 game plays is assigned to the business running the promotion and is announced via radio, TV or print advertising. Both options drive consumers to brick and mortar locations, push them to a custom-branded Web page and enable the promotion sponsor to capture customer information for ongoing marketing efforts.

“Both Prize Code™ packages are completely turnkey and can be customized and up and running for the client in a matter of minutes,” says Ebert, noting that businesses can also include their own secondary prizes, such as coupons and free music downloads, to ensure everyone is a winner.

“For businesses wanting the multi-pronged power that a big-money digital promotion offers at a price that works within a small budget, this is the answer,” he adds.

About SCA

Dallas based SCA Promotions is the world's leading provider of promotional risk coverage for contests, games and events. Founded in 1986, the company has covered billions of dollars and paid out over $156 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, and direct mail, Internet and sports promotions.

SCA’s interactive division (www.scainteractive.com) is a leading provider of online promotional services company specializing in security, administration, and hosting of large-scale contests, sweepstakes and games. Recent promotions include McDonald's/Creata Pirates of the Caribbean campaign, in which 13 million users logged onto the promotion Web site in 28 days; and Casino Royale and Spiderman cross-marketing campaigns for Sony.

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