Welcome!

News Feed Item

Silverpop's Vtrenz Solution Adds Dashboard Reports

¶ Easy-to Access Measurement Tools Provide Insight into Marketing Activities

A recent study by management consulting firm McKinsey & Co. indicates measuring marketing effectiveness is a top concern among marketers and their bosses. Measurement tools that provide insight into marketing activities and help defend spending are now sought-after.

"Marketing impacts every aspect of a company's success," said Bill Nussey, CEO of Silverpop, an email service provider delivering an array of on-demand, Web-based marketing solutions. "At the end of the day, marketers need to know their marketing dollars have been well spent and the results are in-line with plans and goals."

With the launch of new dashboard reporting in Silverpop's Vtrenz solution, clients using the company's BtoB lead management platform will be able to receive insightful marketing information on demand. Vtrenz' dashboard reports are graphic summarizations of various, key marketing metrics. The easily accessible data they offer can help build credibility for marketing initiatives from c-level executives and strengthen marketers' abilities to keep successful programs fully funded.

Silverpop's lead management solution automatically delivers a wide array of critical reports that are refreshed daily, detailing everything from Web site visits to lead inquiries, marketing and sales qualified leads, top-performing lead sources, and ROI by campaign, vendor or medium and much more. The solution compiles vast quantities of information into graphical formats, making it easy to access and understand. Furthermore, the solution stores historical data, allowing marketers to perform multi-year comparisons.

"Vtrenz has revolutionized our marketing programs by allowing us to more effectively run lead generation and lead nurture campaigns," said Brendan Ziolo, vice president of marketing for Sipera Systems, Inc. "Now with the marketing dashboard, I can see all my marketing activities based on week, month or quarter. This greatly speeds up my time spent on analysis."

Marketers can schedule exports of reports to key stakeholders. The ability to circulate visually compelling marketing statistics to company executives helps underscore the revenue impact marketing programs have on the bottom line. In fact, Forrester Research found that three out of four marketers say the ability to track marketing ROI gives them more respect in their organizations.

"In a very real sense, the Vtrenz dashboard feature is an empowerment tool," said Bryan Brown, director of product management and development for Silverpop's Vtrenz solution. “Marketing metrics are the key to successful programming. With little effort marketers can now track what is and isn’t working at every stage of their marketing campaigns and make adjustments accordingly. And they can easily show the value they bring to the company."

Scott Cohen, director of marketing for Prime Point Media, agreed that Vtrenz' new dashboard functionality is a great enhancement to the platform. "It provides valuable insight into our email and Internet marketing performance in an easy-to-read format, and the scheduling feature ensures that the data is automatically delivered to me when I need it," he noted.

The dashboard is a standard feature of Silverpop's Vtrenz solution. For more information about dashboard reporting, or to download the white paper "Show How Marketing Makes Money: A 5-Step Plan for Proving ROI," visit www.vtrenz.com.

About Vtrenz, Inc.

Vtrenz, a Silverpop solution, is the leading on-demand lead management/marketing automation solution for BtoB marketers, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. For additional information about Vtrenz, go to www.vtrenz.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...