|By Business Wire||
|July 15, 2008 09:32 AM EDT||
A recent study by management consulting firm McKinsey & Co. indicates measuring marketing effectiveness is a top concern among marketers and their bosses. Measurement tools that provide insight into marketing activities and help defend spending are now sought-after.
"Marketing impacts every aspect of a company's success," said Bill Nussey, CEO of Silverpop, an email service provider delivering an array of on-demand, Web-based marketing solutions. "At the end of the day, marketers need to know their marketing dollars have been well spent and the results are in-line with plans and goals."
With the launch of new dashboard reporting in Silverpop's Vtrenz solution, clients using the company's BtoB lead management platform will be able to receive insightful marketing information on demand. Vtrenz' dashboard reports are graphic summarizations of various, key marketing metrics. The easily accessible data they offer can help build credibility for marketing initiatives from c-level executives and strengthen marketers' abilities to keep successful programs fully funded.
Silverpop's lead management solution automatically delivers a wide array of critical reports that are refreshed daily, detailing everything from Web site visits to lead inquiries, marketing and sales qualified leads, top-performing lead sources, and ROI by campaign, vendor or medium and much more. The solution compiles vast quantities of information into graphical formats, making it easy to access and understand. Furthermore, the solution stores historical data, allowing marketers to perform multi-year comparisons.
"Vtrenz has revolutionized our marketing programs by allowing us to more effectively run lead generation and lead nurture campaigns," said Brendan Ziolo, vice president of marketing for Sipera Systems, Inc. "Now with the marketing dashboard, I can see all my marketing activities based on week, month or quarter. This greatly speeds up my time spent on analysis."
Marketers can schedule exports of reports to key stakeholders. The ability to circulate visually compelling marketing statistics to company executives helps underscore the revenue impact marketing programs have on the bottom line. In fact, Forrester Research found that three out of four marketers say the ability to track marketing ROI gives them more respect in their organizations.
"In a very real sense, the Vtrenz dashboard feature is an empowerment tool," said Bryan Brown, director of product management and development for Silverpop's Vtrenz solution. “Marketing metrics are the key to successful programming. With little effort marketers can now track what is and isn’t working at every stage of their marketing campaigns and make adjustments accordingly. And they can easily show the value they bring to the company."
Scott Cohen, director of marketing for Prime Point Media, agreed that Vtrenz' new dashboard functionality is a great enhancement to the platform. "It provides valuable insight into our email and Internet marketing performance in an easy-to-read format, and the scheduling feature ensures that the data is automatically delivered to me when I need it," he noted.
The dashboard is a standard feature of Silverpop's Vtrenz solution. For more information about dashboard reporting, or to download the white paper "Show How Marketing Makes Money: A 5-Step Plan for Proving ROI," visit www.vtrenz.com.
About Vtrenz, Inc.
Vtrenz, a Silverpop solution, is the leading on-demand lead management/marketing automation solution for BtoB marketers, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. For additional information about Vtrenz, go to www.vtrenz.com.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Jul. 27, 2016 11:15 AM EDT Reads: 881
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 27, 2016 11:00 AM EDT Reads: 673
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Jul. 27, 2016 11:00 AM EDT Reads: 1,206
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Jul. 27, 2016 10:45 AM EDT Reads: 595
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 27, 2016 10:30 AM EDT Reads: 1,211
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 27, 2016 10:30 AM EDT Reads: 1,048
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 27, 2016 10:00 AM EDT Reads: 1,996
Hostway Services, Inc. and WSM International have partnered to deliver trouble free migration services for any organization that wishes to bring their IT infrastructure to Hostway's Azure managed cloud services. WSM is the leader in providing turn-key IT migration services since 2003 and is now the preferred provider to any Hostway customer that is seeking to move its computer infrastructure to the Hostway Azure-based cloud.
Jul. 27, 2016 10:00 AM EDT Reads: 228
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 27, 2016 10:00 AM EDT Reads: 1,725
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 27, 2016 09:45 AM EDT Reads: 433
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 27, 2016 09:30 AM EDT Reads: 1,020
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,057
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 09:30 AM EDT Reads: 1,624
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 27, 2016 09:17 AM EDT Reads: 189
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 27, 2016 09:15 AM EDT Reads: 1,352