Welcome!

Related Topics: @CloudExpo

@CloudExpo: Article

Cloud Computing Turns Virtual Teams Into a Competitive Advantage

Collaboration in the cloud will fundamentally change the business ecosystem

Collaboration in the cloud is the future of business. Web 2.0 and cloud computing make it possible to solve the final challenge of coordination and management. If you're inside a larger enterprise, you can use collaboration in the cloud to compete with lean, nimble startups, or to better coordinate across different groups, offices, and divisions.

We've heard all the buzzwords before. Virtual companies. Offshoring. Free agent nation. But this time, it's for real. The future of business is no longer enormous, vertically integrated titans (anyone check Ford's stock price recently?), but rather small, nimble, federations.

Historically, the cost of coordination has outweighed the benefits of agility, which is why the virtual corporation had a hard time breaking through. But today's cloud technologies, with their ability to bridge the gaps between firms, and between businesses and consumers, are spawning a new generation of collaboration tools that slash the cost of coordination, unlocking a potential revolution in organization and management.

And thanks to the current economic crisis, the business world is ripe for revolution. The mantra of "too big to fail" has been proven yet another meaningless buzzword by the fall of corporate giants like GM and Citigroup. "Small is the new big" is taking its place, and this advice applies to both small businesses and major corporations.

In a down economy, survival depends on the classic small business strength of doing more with less, especially businesses that have been hit with layoffs. If you're not already outsourcing and offshoring, you will be soon. Flexibility is the name of the game, and collaboration technology is the key to achieving that flexibility in a swift and cost-efficient manner.

The result of this intersection between crisis, technology, and opportunity? Collaboration in the cloud will fundamentally change the business ecosystem, resulting in an explosion of virtual companies and nimble players, as well as savvy intrapreneurs within traditional firms.

A History of Collaboration and Collaboration Solutions
(The following section covers the history of collaboration and business. If one is to argue that a revolution is at hand, it's necessary to provide the story of how we arrived at the pivotal moment. If you're already convinced, and want to skip to practical tips on how to survive and thrive during the revolution, skip ahead to the next section, "How Does Collaboration Help Me Do More With Less?" And now, back to the story.)

Wikipedia (itself an exemplar of massively parallel collaboration) defines collaboration software as "Software designed to help people involved in a common task achieve their goals." In the end, collaboration is the heart of business. The purpose of the firm is to organize a group of people to accomplish a common task that they could not complete on their own. Capitalism is collaboration. Trade, comparative advantage, and Adam Smith's invisible hand all presume the presence of collaboration.

The evolution of capitalism and the rise of the corporation is the story of collaboration. Financiers collaborate with industrialists. Workers collaborate on assembly lines. Corporations exist to provide the necessary infrastructure for collaboration.

Historically, much of that infrastructure was physical. Factory workers need a factory to house their assembly line. Office workers need an office so that they can hold meetings and create, store, and exchange documents. The costs of coordination were such that economies of scale tended to dominate.

Assembling an automobile is an enormously complicated task, and assembling millions of automobiles requires a degree of precision and coordination that didn't exist before the rise of the corporation. It made sense for Henry Ford to vertically integrate his company, since the costs (both monetary and in terms of productivity) to organize a federation of small firms and individuals to carry out the litany of tasks involved in producing Model Ts would have been prohibitive in the extreme. Collaboration took the form of work rules, memos, and meetings, primarily within the enterprise.

More Stories By Chris Yeh

Chris Yeh is Vice President of Enterprise Marketing, PBwiki.

Comments (2)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
According to the IDC InfoBrief, Sponsored by Nutanix, “Surviving and Thriving in a Multi-cloud World,” multicloud deployments are now the norm for enterprise organizations – less than 30% of customers report using single cloud environments. Most customers leverage different cloud platforms across multiple service providers. The interoperability of data and applications between these varied cloud environments is growing in importance and yet access to hybrid cloud capabilities where a single appl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Sold by Nutanix, Nutanix Mine with Veeam can be deployed in minutes and simplifies the full lifecycle of data backup operations, including on-going management, scaling and troubleshooting. The offering combines highly-efficient storage working in concert with Veeam Backup and Replication, helping customers achieve comprehensive data protection for all their workloads — virtual, physical and private cloud —to meet increasing business demands for uptime and productivity.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...