Welcome!

News Feed Item

Expway Broadens Reach at the NAB Show with its Mobile DTV Service Guide and Helps Broadcasters Engage and Monetize Their Mobile DTV Audience

Expway announces today that it powers more than 12 Mobile DTV booths at NAB’09, in Las Vegas, Nevada, with its FastESG™ ATSC-MH Service Guide solution.

FastESG™ ATSC-MH edition, compliant with the new A\153 ATSC-MH standard, is shown notably by the Mobile 360 alliance led by Sinclair Broadcast Group on the ATSC Mobile DTV Pavilion (C8546). “This is a tremendous success for us and it signals recognition of our technical leadership on this new standard,” says Thierry Sergent, CEO of Expway. FastESG™ is the first Mobile TV Service Guide ever deployed, and it has now been implemented and tested on every continent. Continuously improved since its launch in 2006, it now offers compelling services and delivers proven efficiency and reliability to Expway’s customers.

FastESG™, which will be demonstrated at the Expway booth (C8546-O), allows delivery of essential services such as the Program Guide or Logos, but it includes a wider range of compelling services for mobile audiences. Music & Video Clip downloads, Weather forecasts, News reports and Sport statistics can now feed into devices and capture audiences. More notably, it allows these new audiences to be monetized using advertising capabilities. “We are proud to release the ATSC-MH Edition of our award-winning product FastESG™,” says Claude Seyrat, Ph.D., VP Marketing at Expway. “Mobile DTV is a unique opportunity for broadcasters and we are pleased to help them leverage their airwaves with a new range of engaging mobile TV services”, he adds.

FastESG™ implements the complete Signaling and Announcement Service Guide specification and interfaces with major head-end solution from Axcera, Harmonic and Rohde & Schwarz. “Broadcasters are looking for a solution that is reliable, independent and strictly compliant with the standard. I think people are wary of being locked in to a proprietary “black box” ATSC-MH solution,” says Mr. Seyrat. “At Expway, we have always been very strict regarding compliance to standards and we will continue our interoperability test campaigns… for the benefit of our customers, who want to launch their Mobile DTV services soon,” he concludes.

The Expway FastESG™ solution is proposed hand-in-hand with FastCollection™, its sister solution for monitoring Mobile DTV usage. FastCollection™ was released last fall as the first worldwide audience measurement and usage monitoring solution dedicated to Mobile TV. The solution helps broadcasters to understand their audience and, as a consequence, to adapt their content offerings. “We know that the mobile audience has new consumption habits that are quickly evolving. We consider it crucial to provide a precise, fine-grain tool that allows optimized monetization of this new audience,” adds Mr. Seyrat.

If you want an inside look at Expway’s Mobile DTV solutions, be sure to visit Expway at the NAB exhibition in Las Vegas, Nevada, USA, at the Expway demonstration booth (ATSC Mobile DTV Pavilion, booth#C8546-O) or at one of Expway’s many partner booths.

About Expway

EXPWAY is the world leader in Mobile TV and Mobile Video solutions for broadcast, telecom and satellite networks. Expway solutions allow operators and broadcasters to deliver compelling video services to their customers such as Live and Interactive Mobile TV, Mobile TV Advertisements, Video-on-Demand and Datacasting applications. Expway’s solutions offer new opportunities for users to interact and play with their favorite content and discover additional, related content. For more information, please visit http://www.expway.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...